A blog for Phoenix area women

Jessica Simpson Launches Denim Line for the Curvy

Jessica Simpson, who is continuously criticized for her current weight and voluptuous figure, is reaching out to ladies with bodies like her and launching a new denim line for the curvy. The new line is created in partnership with Camuto Group and Jones Apparel Group Inc. and will launch this July. Go Jessica!

Jessica Simpson’s denim collection will feature jeanswear, woven, knit tops, jackets, and skirts, and will be sold in 700 stores for Fall 2010. Jeans will wholesale from $20 to $24 and tops will wholesale from $9 to $20.

“Because I live in denim, the fit was the most important. A girl’s booty needs to look good,” says Simpson, whose  high-waisted jeans were mocked as “mom jeans” last summer.

The Jessica Simpson label also features popular handbags and shoes. I personally own a couple of her high heels, and obviously so do a lot of women as her brand has estimated to have earned $450 million.

“I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand — a jean that becomes a girl’s best friend, that everyday go-to pair,” the pop singer added.

Jessica Simpson is also shooting a VH1 reality show, The Price of Beauty, which is set to debut in March. The new show will show Simpson traveling around the world to research the concept of “beauty” where she will “meet women, study local fashions, dietary fads and beauty regimes.” Simpson hopes to  “to explore the meaning of true beauty in different cultures.”

About Jessica Simpson: Jessica Simpson has achieved seven Billboard Top 40 hits, and has three gold and two multi-platinum RIAA-certified albums. Simpson starred with her then-husband Nick Lachey in the MTV reality show Newlyweds: Nick and Jessica. She ventured into the country music market in 2008 and released Do You Know. Her sister, Ashley Simpson, has also made numerous albums and has acted in several TV series, according to Wikipedia.

Jessica Simpson has also achieved praise for her charitable acts. Simpson is Operation Smile’s International Youth Ambassador. And in March 2007, Simpson donated a new Chrysler minivan to the Elim orphanage in Nuevo Laredo. Simpson won a Chrysler Crossfire sports car at the 2006 MTV Video Music Awards, but exchanged the $50,000 luxury car for a minivan so she could help the orphanage, according to Wikipedia.

On January 13, 2010, Rolling Stone Magazine reported that Jessica would probably record a song with her current boyfriend, the lead singer of the band Smashing Pumpkins, Billy Corgan. These rumors began circulating in the media, when Simpson tweeted that she is in the studio doing a song with Billy Corgan and upload a few photos of her in the recording studio with her boyfriend, according to Wikipedia.

2 Comments

  • Kaytlin says:

    Can’t wait to see the line

  • lee says:

    There is a new brand of jeans that are absolutely fabulous for curvy shaped women of all sizes. The brand is Little in the Middle, and this jeans line caters to all sizes of women that have a curvy shape. One of the most interesting thing that it does; is that it is sized one size smaller in the waist than in the hips, so it eliminates that awful gap in the back of your jeans that let your rear end hang out while seated while offering a great fit.
    http://www.littleinthemiddle.com/v3/litm_shop_jeans.html

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