World’s Smartest Cat Litter Brand, PrettyLitter, Partners with Martha Stewart

Photo credit: Mike Krautter

PrettyLitter, the first-of-its-kind, health-monitoring, cat litter, announced today a partnership with lifestyle expert, animal lover, and cat owner, Martha Stewart and Marquee Brands.

A fan of the brand since its launch in 2015, she has consistently praised PrettyLitter for its convenience, odor control, and low-maintenance cleanliness.

As an owner of three cats, Empress Tang, Princess Peony, and Blackie, whose litter boxes are always filled with PrettyLitter’s high-quality absorbent silica gel crystal formula, partnering with Martha Stewart was a natural fit. 

Martha will champion the brand in ad campaigns that will span across digital, television, podcast, and radio, as well as act as a brand spokesperson.  

My cats are cherished members of the family, and no one understands that better than PrettyLitter.

I’ve been a loyal customer for quite some time now and I’m thrilled to educate consumers on the special health-monitoring technology this product offers. PrettyLitter provides convenience with its low-maintenance, lightweight, and odor-trapping crystals, a practical solution to an everyday problem as a cat owner. 


– Martha Stewart

Martha Stewart is the ultimate authority on everything home and lifestyle and her love of animals and her pets is always so apparent. We are honored to welcome her to the PrettyLitter team.


– PrettyLitter Founder and CEO Daniel Rotman

PrettyLitter 
Unlike ordinary litter, PrettyLitter keeps tabs on your cat’s health by changing color. PrettyLitter’s clean and effective crystals trap odor instantly and eliminate moisture so you’ll never have to smell your cat’s dirty business again.

Delivered straight to your doorstep, PrettyLitter is also up to 80% lighter than other brands on the market, and thanks to their revolutionary formula, a single bag (per cat) typically last up to a whole month. Subscriptions start at $22.00.

Click here to see how PrettyLitter works. For more, visit prettylitter.com. Follow them on social media @prettylitter.  

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