Shiseido is partnering with fashion designer, Tory Burch, for a fresh take on SPF with the launch of their limited-edition Tory Burch x Shiseido Ultimate Sun Protector Lotion 50+ and Clear Sunscreen Stick SPF 50+.
This collaboration was inspired by Tory’s personal devotion to sun care and her admiration of Shiseido’s groundbreaking SPF technology.
I believe in a ‘less is more’ approach to beauty and that starts with skin protection and an incredible sunscreen. Shiseido is the perfect partner for these products, I have always loved Shiseido’s sunscreens and have used them for years.
The flowers on our sun care products are inspired by the garden at my home in Antigua. I wanted the design to be personal and optimistic, and the West Indies are synonymous with beauty, relaxation, and joy.– Tory Burch
In honor of this collaboration, Tory Burch and Shiseido are pleased to support Memorial Sloan Kettering with a grant to fund a one-year clinical research fellowship in dermatology focused on advancing skin cancer treatment and prevention.
Powered by WetForce + HeatForce technology, the Ultimate Sun Protector Lotion SPF 50+ and the Clear Sunscreen Stick SPF 50+ formulas create an invisible, lightweight, protective veil that becomes more effective in heat, water, and sweat, leaving you protected—in style.
The Shiseido formulas are:
- Ocean-friendly and free of oxybenzone and octinoxate
- Invisible on all skin tones
- The Clear Stick can be worn under and over makeup
Complementing the limited-edition sunscreens, Tory Burch is launching an exclusive fashion collection that includes a surf shirt, bikini, flip flops and tote, in a Sprinkled Flower print inspired by the floral bottle design. The Tory bikini and surf shirt are fabricated with the equivalent of UPF 50 to guard against UV rays.
The Tory Burch x Shiseido limited-edition sunscreens will be available in stores and online at Tory Burch, Shiseido.com beginning May 30, 2021. The Tory Burch x Shiseido Clear Sunscreen Stick will be available at Ulta and Ulta.com.
The Tory Burch Sprinkled Flower Collection will be available in Tory Burch stores and at ToryBurch.com.