Serrano Family to Open Fast-Casual Pronto Concept in Tempe

The Serrano family, owners and operators of several Serrano’s Mexican Restaurant locations in the East Valley, will be debuting a new fast-casual Mexican food concept at its Tempe location (6440 S. Rural Road) later this fall.

The Tempe location has been closed for remodeling since late fall 2020. During this time, the family explored the opportunity of opening a new concept in the space that includes ordering at the counter instead of a traditional dine-in experience with servers. The goal is to provide the same Sonoran-style cuisine at a lower price point and with quicker turnaround time.

We’ve learned a lot over the past two years and we know that fast-casual concepts have experienced significant recent growth.

Our Pronto concept will offer customers fresh, quality ingredients at an affordable price. We hope our loyal customers embrace Pronto and that we gain some new fans as well.

Ric Serrano, CEO of Serrano’s Mexican Restaurants

With a focus on “fresh, flavorful and familiar,” Pronto will offer build-your-own combos featuring burritos, tacos, nachos, salads and more. Favorite Serrano staples like machaca, shredded chicken, asada steak, tomatillo pork and more will be offered. And customers will also be able to add the famous Serrano’s bean dip, chips and salsa to their orders if desired.

With our customizable menu options, our customers will have an array of meal options to choose from that are served up fast just the way they like it.

With Arizona State University a few miles up the road and numerous local businesses and busy families in the area, the fast-casual concept should be appealing to both our lunch and dinner crowds.

Ric Serrano, CEO of Serrano’s Mexican Restaurants

In the coming months, Pronto will be hiring to fill approximately 20 positions, including managers, prep cooks, food runners and dishwashers. To be the first to know about hiring opportunities, grand-opening information and specials, sign up for Pronto’s rewards program at Everyone who signs up will receive a free order of two churro donuts.

Additionally, Pronto will be giving away Arizona Rattlers tickets in August. Follow ProntoAZ on Facebook and on Instagram for more info on how to win.

About Pronto

At Pronto by Serrano’s, we serve up Sonoran-style Mexican favorites featuring fresh ingredients and flavorful combinations made to order. With an array of customizations, you never have to order the same meal twice!

Start by picking a protein and add it to a burrito, taco, salad or bowl, and then go nuts with toppings, sides and sauces! We’ve taken our time-tested recipes made from scratch in the Serrano family kitchen, and adapted them for use in our Pronto fast-casual setting. Owned and operated by the Serrano family, Pronto is the first fast-casual concept by Serrano’s Mexican Restaurants. 

  • 6440 S. Rural Road, Tempe, AZ 85283   480-345-0044  (Grand opening, Fall 2021)
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