New Boutique Hotel Opens in San Francisco


At the end of February, Viceroy Hotel Group welcomed their newest addition to the team, Hotel Zetta in San Francisco’s SoMa and Financial Districs, combining the luxury working class with the vintage-soaked charm of the city. Fashioned in a building celebrating its 100th anniversary this year, Hotel Zetta is perfectly situated to experience the best of San Francisco’s fashion, arts, technology and music scene.


The property combines neo-classic architecture while fusing ease and sophistication with state-of-the-art amenities. Hotel Zetta is ideally located for connecting authentically with San Francisco’s leading-edge cultural and business communities. Amenities include 116 guestrooms, including a variety of Junior and Premier Studio Rooms, 2,760 square feet of meeting and event space, and the ultimate Game Lounge.


Guests of this newly opened hotspot can unravel in the confines of the hotel’s sleek and natural elements with dark wood paneled headboards and desks created from kitchen butcher blocks.


What’s more, the hotel lounge delightfully plays off the artful soul of San Francisco with its innovative venture with award-winning restaurateur and chef, the S + R (Salvage + Rescue) Lounge, embracing all things salvaged and rescued, including an interactive wall art inspired by the classic game Plinko, quirky sculptures and a soaring backlit bottle wall. The adjoining playroom (the property’s physical social network and an extension of the S+R Lounge) features a pool table, shuffle board, the latest gaming consoles and some fiercely fun retro classics. The restaurant and lounge opened in April.

To learn more or book a reservation, visit

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