AZ Reads: Volume 4

Looking to pick up a new book? We’ve asked our favorite Valley VIPs to share their favorite reads of all-time or the tomes they are currently devouring. (And check back next week for more reading recs!)

Craig DeMarco (pictured left), co-founder of Upward Projects and Air Guitar Convenience Store (coming soon)

Paulo Coelho: The Alchemist 

“I read this book every January because it reminds me that growth, change and evolution are woven into the fabric of reality. Becoming a better version of yourself creates a ripple effect that benefits everything around you: your lifestyle, your family, your friends and your community. My favorite quote from the book is simple: ‘Your success has a ripple effect.'”

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