Whether you love him or hate him, most people cannot help but be fascinated by celebrity uber-chef Gordon Ramsay. I happen to be a part of the former classification and while I wouldn’t want Gordon Ramsay in my kitchen (criticizing, yelling, or swearing) at my cooking, he will soon be making his way into the kitchens of millions.
Sensio Inc., a leading manufacturer of small kitchen appliances, announced that it is partnering with award-winning chef, Gordon Ramsay, on a line of products. Consisting of high-quality cooking and food preparation appliances, the line will be comprised of two collections: Gordon Ramsay Professional (higher end products) and Gordon Ramsay Everyday (mid-range products). Both lines will include stainless steel styling and be highly featured to ensure an expert finish to your cooking while looking great in your kitchen. The products that make up this stylish line will range in price from $29.99 to $199.99 and be available at national retailers in mid 2010.
“We are thrilled to be collaborating with Gordon on this venture,” said Shae Hong, President of Sensio Inc. “Through his books, television shows and restaurants, Gordon has made an incredible impression on Americans everywhere and left them wanting seconds. This new line of products will not only enhance users’ cooking experiences but also allow them to invite a little bit of Gordon into their own kitchens.”
“As a chef, I work at a thousand miles an hour, but when I am at home, I want to slow down a little,” said Gordon Ramsay. “In a domestic kitchen, having a quality set of time-saving tools can make a big impact on both speed and efficiency, crucial when you have hungry mouths to feed! This is why I am excited to introduce a range of professional grade kitchen products – all tested to meet my high standards – and designed to make your life much easier in the kitchen. Enjoy.”
Gordon Ramsay Professional and Gordon Ramsay Everyday will debut at the 2010 Home and
Sensio Inc. is a leading manufacturer of specialty kitchen appliances designed with the most advanced features and professional quality. The company has developed, manufactured, distributed and marketed small kitchen appliances and consumer products for over six years, including fun concepts such as margarita and quesadilla makers, under other brand names. For more information about Sensio Inc., visit www.sensioinc.com.
About Gordon Ramsay – Acclaimed chef Gordon Ramsay operates a number of restaurants and pubs across the UK and internationally which have won him over 16 Michelin stars and an OBE for his work in the culinary field. Alongside his rapidly expanding restaurant empire, Ramsay is one of the biggest television personalities in the UK with his hit shows, Ramsay’s Kitchen Nightmares (which won a BAFTA and an International Emmy), Hell’s Kitchen, The F Word, and Cookalong Live. In the US, stateside versions of Hell’s Kitchen and Ramsay’s Kitchen Nightmares have attracted huge audiences and repeat commissions. Ramsay is the author of two autobiographies and numerous bestselling cookbooks, including Gordon Ramsay’s Fast Food and Roasting in Hell’s Kitchen. Gordon’s business portfolio also includes product ranges with blue chip companies including Royal Doulton.