Best of Our Valley Spotlight: Veronique James

For over the past 20 years, we’ve celebrated the Valley’s best. From the top businesses and professionals to the people who make it all happen, Arizona Foothills Magazine’s annual Best of Our Valley contest recognizes Arizona’s crème de la crème across more than 400 categories. From the best doctors and best resort down to the best cup of coffee you can find around town, each Best of titleholder is chosen by those who know the city best – our readers.

Each week, we’ll be highlighting individual winners from Best of Our Valley 2018, who share their advice, insights and thoughts on what it means to be a part of this exclusive list.

The Best of spotlight is on Veronique James, who snagged both Best Marketing Professional and Most Influential Woman in the Valley. Congrats, Veronique!

Veronique James

AFM: In a brief 2-3 sentences, please tell us a little bit about you!
Veronique James (VJ):
I’m the founder and CEO of The James Agency, a Scottsdale-based integrated advertising, public relations and digital marketing agency. I started the company as a one-woman shop in 2005 and now, we employ 32 talented team members. Outside of work, I’m currently the president of Entrepreneurs’ Organization, Arizona Chapter, an organization that I’ve been part of for seven years. I’m also a proud wife and mom to two young kids.

AFM: What does it mean to you to be a Best of Our Valley winner?
VJ: It’s incredibly rewarding and humbling to receive this prestigious honor, especially knowing that the categories were voted on by my local community. I greatly appreciate the acknowledgement and support.


AFM: What’s your favorite part about being the Best of Our Valley’s Best Marketing Professional AND Most Influential Woman in the Valley?
VJ: My favorite part of winning these awards is to be able to share the honors with my team. Although the categories are individual, I believe that my team is the reason for the agency’s success.


AFM: What advice would you give to others to be the “best” in your field?  
VJ: In addition to hard work, perseverance and passion, I believe that it’s important to embrace challenges and failures. Don’t always expect to get it right the first time because you may disappoint yourself. The key is to learn from the challenge, grow your skill set and become more experienced. Because of this lesson, one of my favorite mantras in business and in life is, “fall forward.”


AFM: Have you seen any benefits as a result of being a BOOV winner?

VJ: It’s always exciting to be recognized among the best in your field. It’s definitely an honor that we love to be able to share with our clients, potential clients and it helps when recruiting top talent.

AFM: How do you put your “best” foot forward every day?
VJ: My morning routine sets me up for success and helps me put my best foot forward each day. I wake up early and start every day with a workout before my kids get out of bed, which helps me feel energized and accomplished. I also avoid checking emails first thing in the morning. Instead, I take time to focus, prioritize and set an intention for the day.

Be sure to get your copy of the April 2018 ‘Best of Our Valley’ issue of Arizona Foothills Magazine, a tell-all guide to the best people and places in the Valley of the Sun.

Interested in participating or want to recommend a business, professional or individual for Best of Our Valley? Best of Our Valley 2019 is now accepting nominations. Click here to find out more!

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