It’s been a little over a year since Proposition 207 took effect, granting adults age 21 and older legal access to recreational retail cannabis in Arizona. Lilach Mazor Power, founder and CEO of Mazor Collective, a Phoenix-based and vertically integrated cannabis company, has been at the forefront of the fast-growing cannabis industry. Founded in 2013, Mazor Collective operates a seed-to-sale model: growing, cultivating, harvesting, extracting, manufacturing, packaging, branding and, ultimately, selling their cannabis products at both their retail location, Giving Tree Dispensary, as well as to over 60% of dispensaries in Arizona. We caught up with Power to learn more.
What makes Giving Tree Dispensary and Mazor Collective stand out in the market?
Lilach Mazor Power (LMP): Mazor Collective is the only female-majority-owned cannabis licensee in Arizona. From our boutique grow to our nationally recognized dispensary, Mazor Collective is focused on quality. Our flower is grown and harvested with expertise and care by a team of dedicated experts. Our inventory, lab and administrative departments are passion- ate about efficiency and attention to detail. Our team at Giving Tree Dispensary is consistently recognized for its knowledgeable, friendly staff and its commitment to our customers, not just the bottom line. Most notably, we know that our employees choose to work here and that is the highest compliment a small-business owner can receive.
What are some popular products?
LMP: What’s great about cannabis, beyond its medicinal and recreational applications, is how much choice today’s consumer has when shopping. This isn’t the same cannabis you smoked under the bleachers in high school. Licensed dispensaries sell expertly cultivated pro- ducts that are meticulously grown, extracted and packaged to deliver the best possible experience to the end user. At Giving Tree Dispensary, our biggest seller is our locally grown flower. In addition, our customers and patients love our precisely dosed Kindred capsules. They’re a healthier alternative to sugary edibles and don’t require slicing and dicing to get the dose you want. Best of all, they’re keto-friendly, less than five calories per dose and contain no artificial dyes, flavors or binding agents like other edibles and tablets on the market.
For those customers who are new or looking for something different, what is the personal shopping experience like at the Giving Tree Dispensary?
LMP: The shopping experience at Giving Tree Dispensary starts with the location and design. It was important to us to have a convenient retail location and to allow new-to-cannabis customers to drive by and immediately get a sense of how friendly and welcoming the experience will be. No blacked-out windows or dark waiting areas. Giving Tree Dispensary is bright, open and beautiful. Engaging with our dispensary team means having a conversation about your goals, previous experiences and consumption preferences. Then, we recommend products we believe will match your needs, not because they’re on sale or have better margins. The best part: We offer a 30-day, risk-free guarantee. Ultimately, we listen and that makes all the difference.
How is Arizona conducive to the cannabis market?
LMP: Arizona is a great cannabis mar- ket. It’s been a year since cannabis sales opened up to adult-use customers, meaning that anyone over 21 with a valid ID can purchase cannabis. Within the first year, the Arizona cannabis industry hit $1.3 billion in sales, collected more than $196 million in taxes and employed over 23,000 Arizonans.
Any recent or exciting company news to share?
LMP: Yes! We recently launched a new brand called Revelry. It’s a product line designed to help alleviate the symptoms of perimenopause and menopause. From educating women on perimenopause and menopause to allowing them to explore cannabis as a tool in their toolbox, we’re challenging stigmas around aging, women’s health and cannabis. We’re also gearing up to roll out a new brand this spring, so stay tuned!
What’s new and next for Mazor Collective?
LMP: So much! First, I’ve recruited an amazing leadership team. They are focused, organized and excited to join our longtime employees in our journey to grow the company. We’re focused on what we do best: creating cool brands to improve people’s lives.
How can prospective clients learn more?
LMP: Whether you’re a new or experienced cannabis user, you’re invited to visit Giving Tree Dispensary. Our team is excited to deliver an informative and fun shopping experience. It’s also a great way to learn about our home brands, Kindred and Revelry. If you’re interested in keeping up with our parent company, give Mazor Collective a follow on LinkedIn.