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Chanel’s Collage-Inspired Fall Campaign

Chanel brought out the arts and crafts for its fall ad campaign.

“I was tired of a girl holding a bag,” Karl Lagerfeld told WWD, of how ads are traditionally depicted.

Chanel’s new fall ad campaign

Chanel fall 2016

Instead of a typical glossy ad, Chanel superimposed images of models Mariacarla Boscono and Sarah Brannon against colorful backdrops mixing prints, emojis and classic Chanel pearls.

“I wanted to have another approach for the ad, and for Chanel’s image,” Lagerfeld said. “I wanted to make collages. I love collages and I thought the collection was really suitable for collages. I wanted to do something else that we have never done before. It is not an artistic research. It is an inspiration without roots — spontaneous. And making collages with a computer was impossible before.”

So far, Chanel’s released the following images from the campaign, which will appear in September issues.

Chanel’s new fall ad campaign

Chanel fall 2016

Chanel’s new fall ad campaign

Chanel fall 2016

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