New Roosevelt Row Boutique Brings Coveted Chic Brands and Exclusive Designers to The Valley

Downtown Phoenix is landing a new curated and stylish shop –– steer by local Arizonans. 

Now or Never, an upscale lifestyle shop that cultivates clothing, furniture, accessories, home decor, and skincare products from fine designers across the globe, is putting down roots along Roosevelt Row in Phoenix.

Our goal is to create a true lifestyle boutique featuring a compelling edit of products from indie brands mixed with well-known designer names. The point of differentiation with Now or Never is that the majority of what we carry is exclusive to us, meaning you won’t be able to find it anywhere else in the Valley or even in the southwest. 

– Wade Parkins, owner of Now or Never

Popular designers featured at Now or Never include COMME des GARÇONS, MM6 Maison Margiela, KARA, and Rachel Comey, among others. The boutique also features a shop-in-shop in partnership with iconic Italian brand Kartell, featuring instantly recognizable modern furniture, lighting, and home decor, most notably the Louis Ghost Chair designed by Philippe Starck.

And while Now or Never carries high-fashion brands and other products from award-winning and up-and-coming designers, it also has items available at more attainable price points. 

Expect the assortment to be constantly evolving and to see newness each time you visit. We want our customers to discover something unknown or to experience that buzzworthy brand they’ve seen on Instagram, but haven’t been able to shop in-person. We encourage our customers to shop items they love as they see them because our assortment is continually refreshed, it may not be here the next time they stop in. That is where ‘now or never’ comes into play.

– Jason Shelby, owner of Now or Never

For more about Now or Never or to track developments about the new flagship store in Phoenix, visit

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