Trinity Roraback’s journey from Portland to Arizona planted the seeds of what would become Rodeo Rose, a market born from Trinity’s desire to recreate the small-business spirit she grew up with. After moving to attend the University of Arizona as a first-generation college student, Trinity said she missed Portland’s tight-knit creative culture and posted a TikTok asking if anyone wanted to join her for a garage-style clothing swap.
The video went viral overnight, attracting more than 400 interested sellers in just two days and setting the stage for the first Rodeo Rose Market in March. What began as a search for connection evolved into a full-fledged community where women gather to shop secondhand, support small businesses, and meet new friends.
As Roraback balanced full-time work and school, she poured herself into growing the idea, supported by entrepreneurial parents and an overwhelming outpouring of interest. The inaugural market drew more than 800 attendees and over 100 girls selling pieces straight from their closets. Within months, Rodeo Rose expanded from occasional pop-ups to two monthly events across the Valley, each attracting more than 1,100 shoppers alongside smaller community gatherings.
Today, Rodeo Rose hosts rotating markets throughout Scottsdale, Phoenix, Mesa, Gilbert, and Queen Creek, intentionally moving locations to make the experience accessible and to keep each event fresh. Every market features 50 to 100 vendors, carefully selected through an application process to highlight a mix of styles, product categories, and unique offerings.
Roraback describes watching these vendors – many of them women-owned businesses – set up their booths with pride as her favorite part of the job. The markets have become more than shopping events; they’re places where friendships form, small businesses thrive, and women find a sense of belonging.
Rodeo Rose’s next major event brings this community energy to an even bigger stage. On December 20 from 4 to 9 p.m., the market will host a Date Night Rodeo Rose Market in collaboration with Deluxe Car Club at Firebird Motorsport Park in Chandler.
The evening will feature more than 100 exotic cars, 100 women-owned vendors, live music, and seasonal food and drinks; an immersive celebration of local talent and the powerful community that continues to grow from one serendipitous TikTok. Learn more at rodeorosemarket.com.
