Neiman Marcus Christmas Book 2010

It’s the official start of the holiday season… Neiman Marcus has revealed its 84th edition of its celebrated Christmas Book!

Want something unique to buy a loved-one this year? With a new collection of fantasy gifts certain to satisfy even the most indulgent appetite, the Christmas Book features exceptional and distinctive gifts and experiences, including a Tequila Avion private party by Colin Cowie, a Dale Chihuly pool installation, a gourd ukulele handmade by Danny Ferrington, and a limited edition Leica M9 camera. And this year’s featured car is the 2011 Neiman Marcus Edition Camaro Convertible!

The famed His and Hers fantasy gift marks its 50th Anniversary in 2010. To celebrate this milestone, Neiman Marcus presents a one-of-a-kind precious jewelry charm bracelet as one of this year’s fantasy gifts. Each charm represents a memorable His and Hers gift from years past, including an airplane, a Chinese Junk, a hot air balloon, a camel, a sarcophagus, a Buffalo calf, a windmill, an ostrich, a Shar-Pei puppy, a robot, and a vintage motorcycle. Stanley Marcus debuted the His and Hers gift in 1960 with matching Beechcraft airplanes that cost an eye-popping $176,000. This year’s His and Hers gift is a floating romantic getaway – the MetroShip houseboat!

The famed book was first published in 1926 as a 16-page booklet and was initially intended as a Christmas card to the store’s best customers. Building on tradition through the years, the book has maintained its personal touch while evolving into a legendary source for alluring and mystical gifts.

“It is exciting that we are at the 50th Anniversary of the His and Hers Gifts that were started by Stanley Marcus,” said Gerald Barnes, President of Neiman Marcus Direct. “This year’s gifts live up to the time honored tradition of presenting our customers with the rare and unusual.”

Anxious to see it? Have an iPad? The Christmas Book is now available on the iPad through the new NM Editions App. Customers will be able to place orders on Neiman Marcus’ eCommerce site from their iPad. The NM Editions App is available for free from the App Store on iPad or at

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