Good Housekeeping Magazine has reached its astonishing 125th year in business and celebrated last night with a celebrity-casted show, “Shine On,” that salutes to influential and inspiring women of the past 125 years. This one-night-only show at Manhattan’s City Center was hosted by Brooke Shields and featured very special guests Meryl Streep, Kristen Bell, Aretha Franklin, Marlee Matlin, Laura Benanti, Fran Drescher, Kelli O’Hara, and many more.
The sales from the event help build the first permanent location in Washington, D.C., for the National Women’s History Museum, which is dedicated to preserving, interpreting, and celebrating the diverse historic contributions of women.
“The show is indicative of efforts by media companies to extend their properties outside the traditional realms of the printed page or TV set. In some instances, like ‘Shine On,’ there are efforts to bring a media brand to life in tangible ways, known as experiential marketing,” according to The New York Times.
Other celebrities that attended the event to support women included: Hilary Duff, Jessica Simpson, Michelle Trachtenberg, Cheryl Tiegs, Miss Piggy and Candice Bergen.
“Shine On” was sponsored by a longtime Good Housekeeping advertiser, the Maybelline New York brand of cosmetics sold by L’Oréal.
Maybelline staff was also on hand to hand out product samples to audience members and to give makeup touch-ups.