Squeeze, a New Massage Experience by Drybar, Opens in Scottsdale This Month

Squeeze, a massage experience from the founders of Drybar that offers customers upscale, customizable services, officially opens in Scottsdale on December 15.

The Scottsdale boutique, located at 4513 Scottsdale Road Suite112 across from Apple and next to Sprinkles Cupcakes, is the brand’s third location since opening in Los Angeles.

The new 3,200-square-foot space will feature 11 treatment rooms, where each massage is tailored to the customer’s liking, including pressure, music and lighting along with guests’ choice of deep tissue, heat therapy, aromatherapy and percussion therapy at no extra cost.

Squeeze’s first-of-its-kind industry-leading technology platform allows every element of the guest experience to be convenient, personalized and hassle-free. Through the Squeeze app and website, guests can save their personalized massage preferences for therapists to review prior to appointments, as well as book, pay, tip, rate and review, allowing them to walk in and figuratively “float out” after their massage. Additionally, a simple tap of a “ready button” lets the therapist know when to return in-room to begin the massage. 

In addition to providing guests with positive massage experiences, Squeeze, now with over 50 locations in development across the country, continues to keep the success of existing and future operating partners in mind to create a better franchise experience. 

“Our vision at Squeeze is to transform communities for good so we’ve created a relaxing and hassle-free experience for our guests, as well as a positive and uplifting space for our team to come to work every day,” says Squeeze Co-Founder & CEO Brittany Driscoll. “We intentionally designed our business model to facilitate small business ownership so I am beyond thrilled to support our very first Operating Partners as they bring Squeeze to the Scottsdale community.”

The company is also committed to “The Feel-Good Revolution,” a goal to not only make people feel good but do good as well. Therefore, for every membership sold, Squeeze is helping to provide a day of canine support to a person with a disability through Canine Companions, the nation’s leading dog service provider.

“Little things are big things here at Squeeze—a philosophy that has shone through every facet of our experience since joining this new family,” says Squeeze Scottsdale Operating Partners Andrew Nicoll and Sam Lewis. “Every detail of the establishment has been intentionally crafted with the guest in mind, and every detail of the business model has been crafted with the franchisee in mind. The Scottsdale community is gaining a business and brand who is well on their way to creating The Feel-Good Revolution and we are overjoyed to be a part of it.”

For more information on Squeeze memberships and pricing, visit squeezemassage.com.

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