Probably one of my favorite contemporary lines has to be theory. Not because it’s crazy fashion-forward or cutting edge, but just full of classic fits and classic styles that always flatter. Need some perfect slacks? Theory will have you covered. A pristine white button-down blouse? Theory.You can always count on theory for some sleek, clean silhouettes, a comfortable fit and fabulous fabrics.
The company was founded in 1997 to fill the niche in the fashion world of creating comfortable, reasonably priced looks that were still sleek and modern. Theory’s main focus: fit and fabric which instantly won women over. Theory’s signature “stretch” pant, in fact, developed somewhat of a cult following: every woman had to have their hands on a pair.
In 1999, the brand launched a men’s line focusing on the same principles as the women’s collection. In 2004, an accessories collection debuted offering an array of shoes and handbags.
Now theory is indisputably a must-have brand to have hanging in your closet. So if you’re looking to stock up on some cute clothes and basics, stop by Neiman Marcus April 10-11 for their theory gift with purchase event. Shop $350 in theory regular price merchandise and you’ll get a theory white tank (a $65 value) totally free. Hey, what better excuse for shopping than when a free gift is involved? Yah, that’s what I thought. Now let’s get to it!
This theory cardigan and colorblock dress is such a super cute work look, or for a nice lunch date with the girls.
I love the look of this theory sweater and pants. Very me. Very resort wear, the only thing missing is a Pina Colada in that models hand.
This theory cardigan, top and short look is a super fresh spring outfit.
And for going out at night, I totally heart this theory “Fabiola” dress.
Snag that job interview in this theory belted dress.
This theory “Kadera” dress would be great with an oversize bag, wedges and a day of shopping.
This theory look is modern yet looks super comfortable too. I’m digging the bright yellow paired with a soft cardigan and skinny pants.
It would be wrong to do a theory post and not include a fabulous suit. This pencil skirt and button jacket are cute and classic.
If you’re feeling young and sassy, this theory “Selba” dress and cardigan is definitely the way to go.
Spend $350 in regular-priced theory merchandise April 10-11 at Neiman Marcus and receive a free white theory tank.