Target Announces New Lilly Pulitzer Collaboration

Start planning your next vacation – Lilly Pulitzer is Target’s latest designer collaboration.

Known for shift dresses in vibrant patterns and colors fit for the beach, the 250-piece Lilly Pulitzer for Target collection will not disappoint preppy gals and sun-worshipers alike.


The Lilly Pulitzer for Target collection will range between $2 to $150 for signature floral shift dresses, swimsuits and scarves, in addition to miscellaneous items and accessories like dinnerware, lawn chairs and beach umbrellas.

The collection will also feature plus-size fashion and never-before-seen prints from the house label.

Lilly Pulitzer was a 1950s socialite who originally made her own print dresses to camouflage stains from her juice stand off Florida’s Palm Beach. Her personal designs soon became a lifestyle brand that defined prep style of the ‘50s and ‘60s

The collection will debut April 19 at Target, just in time for bikini season.

For now, we’ll have to keep our seat belts on tight for when official product shots are released.

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