Under Armour is known for its inspirational and motivational ads featuring world-class athletes.
The latest version of the athletic brand’s “I WILL WHAT I WANT” campaign stars supermodel Gisele Bundchen and other female athletes, including world champion downhill skier Lindsey Vonn, ballerina Misty Copeland, world champion soccer player Kelley O’Hara and professional surfer Brianna Cope, all wearing the new Armour Bra collection.
Aside from the models’ killer bodies, declarations that overcome “doubt and setbacks related to their womanhood” are pictured next to them.
For instance, while Bündchen’s photo declares, “I will not be distracted,” Vonn’s says, “I will not be restricted.”
With its gel-lined straps, molded foam cups and mesh back panel, the design of the Under Armor Bra is meant to fit every type of workout and athletic activity. There are bras for low-impact workouts like yoga, pilates and hiking ($24.99); bras for mid-impact training like cycling, boxing and weights ($24.99 to $29.99); and a bra for high-impact activities like running, HIIT classes and field sports ($54.99).
Check out the rest of the campaign images below:
Source: PR Newswire