Sad news rings in today for fans of Marc by Marc Jacobs. WWD reports that the brand will be discontinued within the next year.
Known as the more accessible sister label to Marc Jacob’s higher-end namesake brand, Marc by Marc Jacobs was synonymous with effortless cool-girl style with its brass logo leather handbags and playful prints.
“It just feels like we aren’t doing that job by showing two different collections with two different messages,” Marc Jacobs told WWD.
However, this doesn’t mean that wallet-friendly pieces are completely out of the picture – Marc Jacobs plans to offer both contemporary and luxury products under one label.
The company will also work on redesigning stores and planning for its anticipated IPO.
“I want to make incredible fashion,” Jacobs said. “I want to figure out a way to make that incredible fashion available to people on different levels.”
In the meantime, covet or snag whatever Marc by Marc Jacobs wares you have, for it looks like they won’t be available en masse for long.