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Katy Perry to Star in H&M’s Holiday Campaign

It’s not too early for Holiday 2015, at least according to retailers.

On Thursday, H&M announced the latest celebrity chosen to star in its annual holiday campaign: none other than pop star Katy Perry.



“H&M was one of the places where I first began cultivating my personal style. I have continued to love integrating H&M pieces into my wardrobe throughout the years,” said Perry in a statement on Thursday, adding: “One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget.”

H&M is known for enlisting popular musicians, like Beyonce, and last year’s duo of Lady Gaga and Tony Bennett, for its ads.

So far, the only things we know about the campaign are from an Instagram photo Perry posted to her account and an introductory video, showing the singer in a mix of black and white with the pop of a bright red bow. Beyond being a talented singer, Perry is almost unequivocally known for her quirky style, which makes this holiday campaign even more exciting.

Stay tuned for information as it comes. In the meantime, check out Katy’s video below:


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