Karl Lagerfeld Partners With Macy’s

Chanel, Fendi, Lagerfeld—the names are seemingly synonymous with each other. Now, throw in Macy’s and every self proclaimed-fashionista finally has her chance to own a piece designed by one of fashion’s most celebrated designers. Karl Lagerfeld has teamed up with Macy’s for a limited-edition capsule collection, which will launch on August 31st in a select 235 Macy’s stores and online at macys.com.

Lagerfeld chose to collaborate with Macy’s because, “Macy’s is the perfect department store in the United States where everybody can find what they’re looking for without ruining their budget. That’s why I am happy to make this limited collection just for Macy’s.”

The Impulse collection will feature women’s apparel pieces evocative of Lagerfeld’s signature style and range in price from $50 to $170. Though reasonably priced the collection will not sacrifice quality and style, “It’s quintessential Lagerfeld but done at affordable prices,” Jeff Gennette, Macy’s Inc.’s chief merchandising officer, told WWD.

This is not the first time that the prolific Lagerfeld has created a capsule collection for the mass retail world—in 2004 he partnered with Swedish retailer H&M. The collection was so successful it sold out in minutes leaving many, including Lagerfeld himself, disappointed, “They did not make the clothes in sufficient quantities. I find it embarrassing that H&M let down so many people…”

Surely Macy’s has learned on the behalf of H&M’s mistake and will have enough to go around. The department store is initially going to run the collection anywhere from six to eight weeks, depending on customer reaction. Lagerfeld is seemingly okay with the limited time frame saying of the Macy’s collaboration, “[it is] a kind of test how to do this kind of clothes in that price range…. As you know, I love occasional co-branding.”

The Karl Lagerfeld capsule will be a mix of rich fabrics and chic silhouettes with a modern twist. The collection will include: refined dresses, airy tops, modern tweeds and his signature high-collared neck. The color palette ranges from soft to shocking pink and grey to noir. Collectible t-shirts, comfortable jackets with crocodile print, and chic leggings to give the collection a refreshing rock ‘n’ roll edge. “There’s a contemporary spin on his signature aesthetic, with versatile, easy-to-wear pieces with a modern twist,” said Nicole Fischelis, Macy’s group vice president and fashion director.

Karl Lagerfeld for Impulse is apparently only one of many designers that Macy’s has lined up for its capsule collections; according to the Macy’s website a series additional designers will be announced in the future.

By Kristianne Young

Sources: Macy’s, WWD.com, Forbes.com
Photos: Compliments of Macy’s

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