JACQUEMUS Opens Summer Pop-up Store & Private Beach in Saint Tropez

Luxury French designer JACQUEMUS has opened a pop-up store on the brand’s first private beach in the coastal town of Saint Tropez. 

Found on the sunny cove of Plage de la Bonne in Ramatuelle, the beachside boutique offers a stylish shopping experience complemented by the picturesque setting of the first JACQUEMUS-designed private beach lined with yellow, branded beach furniture where guests can soak up the sun. 

The pop-up store is a collaboration with local restaurant Indie Beach and showcases the brand’s latest Été capsule collection, which includes summer must-haves, like straw hats, delicate gold earrings and necklaces, and new versions of the iconic Chiquito and Le Bisou bags.

Inspired by the warm, coastal charm of Saint Tropez, the JACQUEMUS x Indie Beach boutique features arched entrances, bright open rooms, as well as natural elements, such as a wood and burlap ceiling, sand-colored walls and a lemon tree. 

However, the Jacquemeus pop-up experience in Saint Tropez doesn’t stop there. Outside, a private beach designed by the French fashion house itself boasts a serene yet retro look with 1970’s inspired beach essentials, including lounge chairs, umbrellas and decorative surfboards, appearing in signature yellow and white stripes. 

The launch of the Saint Tropez pop-up store follows the recent openings of the brand’s pop-up boutiques in Como and Portofino, Italy, as well as its highly-anticipated collaboration with Nike.

Shoppers will be able to enjoy the beachfront paradise by JACQUEMUS throughout the summer until October 2023.

Photos: Indie Beach x Jacquemus

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