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H&M Introduces Wedding Dresses

Your favorite fast-fashion retailer is now branching into bridal.

H&M has unveiled three wedding dresses as part of its annual Conscious Exclusive Collection that’s dedicated to sustainable fashion.

Inspired by the art archives at the Paris Musée des Arts Décoratifs, H&M’s designers created “a contemporary and artistic collection that is soulful, progressive, conscious and truly unique.”

Modeled by French fashion icon Julia Restoin Roitfeld, the first dress is romantic and Victorian-inspired, featuring a high-neck and long sleeves. Made out of organic silk and viscose, it’s priced at $499.

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The second gown is fashioned of organic linen, silk and cotton that creates a unique structured texture for $299.

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Lastly, a long, relaxed wedding dress is decorated with rhinestones and a unique mix of recycled and new glass for $649.

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The collection will be available in select stores and online on April 7.

Source: WWD

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