Photography by Max Farago
Coach introduces its Pre Fall 2021 collection with a global advertising campaign starring Coach Family members Hari Nef, Dree Hemingway and Rickey Thompson.
Inspired by Coach Creative Director Stuart Vevers’ free-spirited vision for Coach, Pre Fall playfully combines the house’s heritage in craft with the codes of American sportswear, introducing new remixed classics with an irresistible sports-meets-vintage spirit.
It debuts the Coach Originals Quilties—archival bags in soft quilted nappa leather—and a new treatment of Signature on denim jacquard alongside lovingly hand-embroidered knitwear and floral dresses, bringing together elements of craft, tactility and leisure to tell a new story.
Photographed by Max Farago in the sun-drenched prairie landscapes outside of Los Angeles, the campaign depicts the friends enjoying the freedom and adventure of a summer road trip.
Our Pre Fall collection is inspired by a sense of nostalgia, freedom and anticipation – feelings that I associate with summer.
I imagined the collection with new adventures in mind, exploring craft and Coach’s heritage with the fresh attitude of sportswear. To bring the collection to life, we created a campaign with the Coach Family to tell a timely story about friendship and being together again.– Coach Creative Director Stuart Vevers
The campaign also includes additional content in which the cast share their favorite road trip memories, the things they are most looking forward to this summer and what the phrase “Dream on,” seen on the collection’s Signature tees and sweatshirts, means to them.