5 Cool LA Fashion Brands You Should Know About

Homegrown LA-based fashion brands are coming in hot with fresh designs in everything from chic dresses to fashion-forward swimwear and the perfect pair of shoes. Here are five can’t-miss LA fashion labels that are worth a follow by every fashionista.


Created by fashion blogger Rumi Neely, ARE YOU AM I creates unique, one-of-a-kind pieces that defy trends. Entirely made by hand in Los Angeles, every design is lovingly made with special fabrics that makes each piece unique.

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2. Rezek Studio


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Take a trip to Studio 54 with designer Ariel Rezek’s colorful, disco-inspired pieces for Rezek Studio. Made in LA, the pieces are made with versatility in mind so you can dress up or down for any occasion.

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3. Lykke Wullf

Named after British-born designer Jemma Swatek’s Danish mother, LA brand Lykke Wullf reflects a synergy between these cultures, combining effortless California cool, Scandinavian minimalism and a European appreciation for eccentric, unconventional beauty.

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4. Cherry Los Angeles


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Made in South Central, Calif., Cherry takes a spin on classic styles by using innovative cut and sew styles with tasteful yet provocative graphics.

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2. Boutine LA

Boutine LA is your one-stop-shop for all things swimwear. Get beach ready with the freshest swimsuit designs on the market, including one-pieces, classic bikinis, matching sets, and swimwear with fun cutout designs.

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