H&M Debuts New 700-Piece Beauty Line

Whether you’re stocking up on basics or in need of a last-minute party dress, H&M always has our fashion woes covered. Now, the fast fashion retailer has entered the beauty space with an all-new 700-piece collection.


From makeup to fragrance, haircare and bodycare, the line is truly a beauty collection that encourages experimentation, hosting 83 eye shadows, 200 nail polish colors, and 20 different foundation shades in both liquid and powder.

“We think of it as ‘fashion for the face’—it’s a fun part of shaping your look,” H&M Beauty’s concept designer, Sara Wallander, told Vogue.com.

H&M’s beauty line also stays true to its brand ethos of democratically priced products with nothing over $14.99. Available at 90 U.S. stores and online, I have to admit that the Gossamer Lip Stain and Salt Water Spray (both are $9.99 each) have already found a home in my shopping bag.

Check out the entire H&M beauty line here.

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