Coach has introduced its campaign for Mother’s Day starring Coach Family Jennifer Lopez, Ciara Wilson, Andie MacDowell, Paloma Elsesser, Kōki and Yang Zi.
Spotlighting the positive impact mothers have on our lives and the importance of everyday recognition—this year more than ever—the campaign is additionally brought to life with a series of short films and photographs on Coach’s social channels featuring the cast with their family members. Highlighting the bond between mothers and their children, the series also encourages members of the Coach community to share messages of gratitude for the mothers in their lives.
The brand’s Mother’s Day campaign features Coach’s archive-inspired Willis and Ergo bags and the house’s new Field Tote in Signature Jacquard. Please find all assets below, as well as some amazing last-minute gifts for Mom.