Alicia Keys glows as the face of Givenchy’s new Dahlia Divin perfume. Dressed in a strapless gold gown with slicked-back hair and luminous skin to match, the Grammy Award-winning singer looks ethereal.
Though the Givenchy perfume is Keys’s first ever beauty contract, Keys and the label’s designer, Ricardo Tisci, first bonded when Tisci designed dresses for shows the musician performed in honor of the 10th anniversary of her first album.
“As time passed, [this fragrance campaign] came to fruition,” Keys told WWD. “I love what Givenchy is about. Givenchy is this timeless, chic, but very strong woman, but with an edgier, almost street feel. I love that she’s raw, but she’s powerful — and that’s who I believe I am, too.”
Regarding Dahlia Divin, Keys said: “This scent is grounded, but still has a femininity that is very earthy, and I love that.”
Givenchy perfumer François Demachy personally developed the scent, which combines notes of jasmine, mirabelle plum, patchouli, vetiver and sandalwood.
Givenchy Dahlia Divin is set to launch globally in September.