The worldâs first active gaming facility, Activate, is bringing its viral, high-tech experience to Arizona with a brand-new location set to open early this summer in Scottsdale. Located on Cactus Road, this 12,052-square-foot space promises to transform the local entertainment scene with an adrenaline-fueled blend of immersive digital games and full-body physical challenges designed for all ages.
Set within the Paradise Valley neighborhood, the new facility will feature 13 cutting-edge game rooms, including fan favorites like the Mega Grid, Mega Laser, Strike, and Control. Each room responds in real-time to player movements, creating a dynamic environment that keeps participants engaged and on their toes. Whether playing solo, teaming up with friends, or going head-to-head, guests will use RFID wristbands to track their performance and achievements throughout each session.
âScottsdale is the perfect launchpad for Activateâs expansion in Arizona,â Co-Founder and CEO Adam Schmidt said. âWeâre excited to introduce a new kind of entertainment that fuses cutting-edge technology with physical gameplay, creating an immersive experience unlike anything else in the state.â
Since its launch in 2017, Activate has become one of the fastest-growing entertainment brands, with over 40 locations across North America, the United Kingdom, and Dubai. With its global headquarters in Winnipeg, Canada, the brand is continuing its international expansion this year with new locations planned in France, Germany, Norway, Denmark, and beyond.
Activateâs unique concept merges physical activity with the thrill of gaming, offering a replayable, fast-paced experience that challenges both body and mind. Its mission to promote a healthy, interactive lifestyle has helped the company build a loyal following both in-person and online, especially across social media platforms like TikTok and Instagram. For more information, visit playactivate.com.
