This April, Phoenix transforms into an epicenter of sports and entertainment as the city hosts the NCAA Men’s Final Four. From April 6 to 8, 2024, college basketball’s elite will compete for the National Championship title at State Farm Stadium in Glendale, courtesy of Arizona State University. As the city becomes a dynamic playground for fans of all ages, Phoenix invites residents and visitors to partake in the March Madness action with a plethora of unforgettable events.
*Dates and times listed are subject to change. Please check www.phoenixfinalfour.com for the most up-to-date information and availability.
Men’s Final Four Fan Fest Presented by Capital One
Where: Phoenix Convention Center
When: April 5–8. Opening Hours on April 5 from 12 p.m.–8 p.m., April 6–7 from 10 a.m.–8 p.m., and April 8 from 12 p.m.–6 p.m.
Set within the expansive halls of the Phoenix Convention Center, the Fan Fest is at the heart of the Final Four frenzy. Featuring interactive games, special appearances by celebrities and athletes, autograph signings and a plethora of engaging activities, the Fan Fest is designed for families and fans to dive deep into the excitement of the weekend.
March Madness Music Festival
Where: Margaret T. Hance Park in downtown Phoenix
When: April 5–7. Performances on April 5 from 4:30–10 p.m., April 6 from 3 p.m.–9 p.m. and April 7 from 2:30 p.m.–10 p.m.
Echoing the excitement of the games, the March Madness Music Festival promises a spectacular lineup of performances in downtown Phoenix. This free, three-day festival boasts an impressive lineup of renowned artists, including Grammy-winning ZEDD, the Jonas Brothers, Mumford & Sons, Reneé Rapp, Remi Wolf, the Black Keys, Nathaniel Rateliff & The Night Sweats and Leon Bridges.
Reese’s Men’s Final Four Friday
Where: State Farm Stadium
When: April 5. Practices from 11 a.m.–2:50 p.m. All-Star Game at 3:30 p.m.
Fans have the chance to witness the focus and determination of the basketball players during open team practices. Following practice, attendees can watch the Reese’s NABC All-Star Game, which will feature top senior student-athletes. This free event offers a rare opportunity to see some competitors up close before the big games.
Men’s Final Four Dribble Presented by Buick
Starting Point: Heritage Square, ending at the Phoenix Convention Center
When: April 7 at 10:30 a.m.
Picture a crowd of young fans, each with a basketball at their fingertips, weaving through Phoenix’s streets. For fans 18 and under, the Men’s Final Four Dribble offers a memorable one-mile dribbling course through downtown Phoenix, leading directly to the Fan Fest. Participants of this exciting event will receive a one-of-a-kind NCAA Men’s Final Four Dribble Wilson basketball and a T-shirt to take home.
Men’s Final Four Tip-Off Tailgate Presented by Nissan
Where: The Great Lawn at State Farm Stadium
When: April 5 from 10 a.m.–3 p.m., April 6 from 11:30 a.m.–2:30 p.m., and April 8 from 2 p.m.–5:30 p.m.
For those holding coveted tickets to the semifinals and championship games, the Men’s Final Four Tip-off Tailgate offers the perfect pre-game destination. The tailgate, featuring team pep rallies, musical performances, basketball-themed games and an assortment of food and beverages, embodies the Final Four atmosphere with unforgettable fan spirit and excitement.
In addition to the excitement, the NCAA’s Final Four Legacy Project aims to leave a positive imprint on Phoenix by refurbishing the basketball courts at Eastlake Park, ensuring that the spirit of the Final Four benefits the local community for years to come.
The 2024 NCAA Men’s Final Four weekend is set to be an unforgettable celebration of sport, community and entertainment, offering something for every fan, from the die-hard basketball aficionado to families looking for a weekend of fun. With its last hosting of the Final Four in 2017, Phoenix is eager to welcome visitors from across the nation for a weekend filled with unforgettable memories.
Learn more about the festivities at phoenixfinalfour.com.
