New Collection: Marimekko for Target

Target is getting another new swoon-worthy collaboration to brighten up stores and homes this Spring.

Finnish design house Marimekko to bring the brand’s bold prints and cheerful colors to Target starting April 17.

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Marimekko for Target features more than 200 playful, print-centric pieces that span outdoor décor, furniture and entertaining essentials, as well as beach and swimwear for women and girls.

Items that will intice target shoppers include paddle board, inflatables, hammocks and swimsuits. The collection also features a number of firsts for Marimekko, including the bocce ball sets and parachutes. And best of all? Most pieces are under $50.

Founded in post-World War II Finland by Armi Ratia, Marimekko was created to bring color and cheer back to the country. Armi asked a few of her artist friends to create avant-garde prints for her husband’s oil-cloth printing factory. But people wanted to wear the bold prints and colors and that is how Marimekko – meaning Mary’s dress – was born. Since then, Marimekko’s prints have appeared on everyone from Jacqueline Kennedy (she wore a Marimekko dress on the cover of Sports Illustrated in 1960, causing an international sensation) to Sarah Jessica Parker.

Marimekko for Target will be available at all Target stores and Target.com April 17.

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