New Collection: Joy Cho for Target

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The days of searching for cute and practical nursery decor is over thanks to Joy Cho.

Photo via
Photo via

Joy Cho—designer, author, top-ranked pinner on Pinterest and creative force behind the popular blog Oh Joy!is at it again. Cho is back for another collection in partnership with Target, this time with nursery and home decor items. Keeping with her top pinner status, this collection has Pinterest written all over it thanks for the whimsical string lights, colorful pillows and plush baby blankies.

The collection features everything in swoon-worthy prints and patterns and color schemes. And, the best part of the collection? Cho designed it with moms in mind. “The entire collection is great for layering with what guests already own. The colors are fun and work with many palettes without overwhelming what you already have.” Talk about a win-win!

The inspiration behind the collection?

“I love vibrant colors and whimsical imagery—those are what I gravitate toward with my personal style—and I wanted to bring that personality to both collections. For the nursery line, I was inspired by what I’d want to see in my own kids’ rooms for years to come. We took the soft, comfortable materials that you would expect for baby, but used bright colors and fun details with whimsical and bold prints. Similarly, for the home products, I wanted to offer décor pieces with bright, bold colors and modern patterns that will help add personality and style to any home.”

The Oh Joy! for Target nursery collection will be available in select Target stores and on, and the home collection will be available in all Target stores and online, with prices ranging from $12.99 to $99.99.

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