Rolls Royce Seeks to Turn on All Six Senses

Rolls-Royce Motor Cars has chosen Beijing to showcase their ultra-luxury Ghost Six Senses concept.

The Ghost Six Senses concept is a highly-bespoke luxury model, one that encapsulates and exemplifies an atmosphere of warmth and elegance that one would expect from any Rolls-Royce, only this model raises the game to a new level of sensory experience.

This luxurious and highly unique Rolls-Royce has been designed specifically to ignite the senses for sight, taste, touch, sound, and aroma. Of course the appeal to luxury is never left wanting in a Rolls-Royce, with lavish use of soft, sumptuous leathers, finest veneer detailing and special bespoke enhancements, the Ghost Six Senses concept leaves no headrest unembroidered with gold.

“The Ghost Six Senses concept is a luxurious environment designed for the most discerning of individuals,” commented Torsten Müller-Ötvös, Rolls-Royce CEO. “It delights the senses and draws you into somewhere that transcends the interior of a car. Relax for a few moments and you will experience something that is hard to define, but which our customers understand so well.

“It can be likened to an aura, a sense that the stunning hand-made interior embodies something of the heart and soul of each proud craftsperson involved in its creation. That’s a uniquely Rolls-Royce sixth sense that this car presents so elegantly.”

Lets take a look at how the design team put together the Ghost Six Senses concept to appeal to each sense separately.

Sight

A beautiful Pearlescent Carrara White finish complements new forged alloy wheels, allowing eyes to be drawn to rich interior detailing upon entry through its coach doors. The dark tones of the Walnut Burr veneer complete with diagonally-oriented, brown oak cross-banding, are designed to hint at the extraordinary power at the driver’s disposal.

Sound

While Rolls-Royce has long boasted of the silence of their interiors, these days they add to that silence the option of cutting edge stereo systems, one’s which allow the driver to fill the air with lifelike sonic pulses of anything from Bach to Aphex Twin. The concept audio system in Ghost Six Senses richly fills the spacious rear cabin thanks to its upgraded amplifier and the inclusion of ‘exciter’ speakers housed in the leather headlining that help raise the centre of sound closer to a passenger’s ear.

Aroma

Luxury products and interiors, of whatever kind, tend to have their own scent that they carry with them throughout their life span. Rolls-Royce is certainly no exception. The rich aroma greeting Ghost Six Senses’ occupants comes from the most supple natural soft grain leather in enveloping, hand-crafted seats, as well as in the car’s leather headlining, with added hints of the woody spice in the walnut veneer.

Taste

The rear cabin, rich in leather and fine woods and bathed in soft sunroof light, beckons the traveler to relax and indulge. For the ultimate taste experience the most refreshing mixed drinks or vintage champagne can be served from Ghost Six Senses’ coolbox, in flutes featuring a sound-wave etching.

Touch

From cool chrome and sumptuous leather to the finest veneers, a Rolls-Royce is the most tactile way to travel in ultra-luxury. Ghost Six Senses takes this concept further with the inclusion of natural grain leather for the first time. Deep pile lambswool rugs encourage occupants to submerge feet, while opening the boot effortlessly with remote opener, reveals a further lambswool lining to cosset luxury bespoke luggage.

“Ghost Six Senses redefines a simple truth,” added Torsten Müller-Ötvös. “A Rolls-Royce is always so much more than the sum of its beautiful parts.”

Phoenix Valley automotive and luxury enthusiasts can view any current  production model Rolls-Royce at Rolls-Royce Motor Cars Scottsdale.  Phoenix Valley automotive enthusiasts should keep an eye tuned to Vroom for updates as to when the Ghost Six Senses concept will move into production and onto Phoenix Valley showroom floors.

Leave A Reply

Your email address will not be published.