Nordstrom’s announced the exclusive launch of Outdoor Voices, the first activewear brand for recreational enthusiasts, on Monday, January 4th.
Outdoor Voices’ men’s and women’s apparel collections will be available in eight select Nordstrom stores in the U.S., including Nordstrom Fashion Square in Scottsdale, Ariz. as well as Nordstrom.com.
For women, Nordstrom will carry 40 core styles such as The Exercise Dress, Doing Things Bra, Athena Crop Top, Flex 7/8 Leggings, Core 7/8 Leggings, 7/8 Springs Legging, to mention a few, all ranging from XS-XL. For men, signature pieces include the All Day Hoodie and Sweatpant and Rectrek Shorts and Pants.
As part of the debut, Nordstrom NYC at the same time will unveil its latest Center Stage pop-up highlighting the Outdoor Voices brand. The shop will create a sense of discovery and welcome Nordstrom customers to step into their world.
The shop’s playful colors, abstract shapes, and reference to recreation are signature to the brand’s aesthetic. To complement the Outdoor Voices’ offering at Center Stage, a selection of HOKA ONE ONE footwear styles will be available as well.
To celebrate the launch and get the endorphins flowing, Outdoor Voices and Nordstrom are partnering on a virtual two-day event series to bring iconic NYC dance classes to your living room.
The high-energy classes, taught by Keomi Tarver from Mark Morris Dance Center and Yin Yue from Gibney Dance Center, will be filmed live in-store in New York and broadcast online on January 19 and January 21, 2021.