The Waste Management (WM) Phoenix Open has never been shy about blending big-time sports with bold ideas, and in 2026, that mix includes a cool new treat. WM is teaming up with Arizona-based Novel Ice Cream to debut a signature ice cream created exclusively for the tournament. Appropriately named “WMPO Green Dream,” the limited-edition flavor will be sold February 3-8 during the tournament, with 20 percent of all ice cream sales benefiting the Working For Tomorrow Fund.
The collaboration is designed to be flavorful and meaningful, tying into the tournament’s long-standing focus on sustainability and community impact.
“The Open is a celebration of sustainability, community, and innovation,” said David Brannon, Four Corners area vice president, WM. “Collaborating with Novel Ice Cream to create a signature green ice cream flavor is a fun way to engage fans while fundraising for causes that support the community. Whether fans are cooling off with a scoop or learning about our zero-waste efforts, we hope this offering inspires them to see how small moments can contribute to a bigger impact.”
WMPO Green Dream features mint ice cream mixed with chocolate chips and pretzels and topped with green and yellow candies. The ice cream will be sold from the WM and Novel Ice Cream truck in the WM Green Scene, an interactive area located within the Fan Zone. Staying true to the tournament’s zero-waste mission, the dessert will be served in a cone, compostable cup, doughnut, or waffle cup.
For Novel Ice Cream, which was recently named the best ice cream shop in the U.S. by Yelp, the partnership is both a celebration and a way to give back.
“As a proud Arizona business, we couldn’t be more thrilled to team up with WM to bring an exclusive, signature green ice cream to the Phoenix Open,” Owner Shawn Allard said. “This collaboration lets us serve up something fun and flavorful while giving back to the community we love.”
The Working For Tomorrow Fund marks its third year in 2026 and has already raised more than $800,000 for sustainability-related projects across Arizona. Planned beneficiaries for this year include Waste Not, an organization that rescues unused food for communities; the Arizona Sustainability Alliance, which advances sustainability statewide through education and engagement; and projects identified through the Bonneville Environmental Foundation.
Attendees can take part in Green Out Day on Saturday, when the Thunderbirds donate $1 to the fund for every fan, golfer, and caddie who wears green. Fans can also join the tournament’s 50/50 raffle, with half of the pot going to one lucky winner and the other half supporting the fund.
The 2026 WM Phoenix Open marks WM’s 17th year as title sponsor of the “Greenest Show on Grass,” one of the world’s largest certified zero-waste sporting events. Learn more at wm.com.
