A new chapter is unfolding for White House Flowers + Experiences, the Phoenix-based luxury floral and event design studio known for its refined artistry and long-standing ties to the community. With more than 30 years of history rooted in craftsmanship and creative expression, the brand is now entering an expanded era under the leadership of owner and creative director Kell Bonnano.
Bonnano brings more than two decades of multidisciplinary experience spanning floral design, horticulture, and architectural environments. Her work has touched a wide range of sectors, from hospitality and healthcare to philanthropy and fashion, with projects and collaborations involving Banner Health, the Arizona Humane Society, the Sandra Day O’Connor community, Estée Lauder and Alice + Olivia. She also serves as the exclusive florist for Prime Steak Concepts, which includes Ocean 44, Steak 44, Durant’s, and Dominick’s.
Her design portfolio spans large-scale galas, private events, and brand activations. Across each project, Bonnano is known for blending natural elements with architectural structure, shaping environments that go beyond aesthetics to influence mood, atmosphere, and emotional experience.
“White House Flowers has built a strong reputation for thoughtful design,” Bonnano said. “My approach has always been rooted in balancing artistry with intention, considering not just how something looks, but how it feels. Every element, from color and texture to space and scent, plays a role. I’m excited to build on my philosophy, grounded in integrity, to create environments that feel personal, refined, and lasting.”
Now in Scottsdale, Bonnano has led creative ventures across the United States and Canada, building a referral-driven client base spanning residential and commercial work. Her approach emphasizes organic growth, strong relationships, and a highly customized design process tailored to each client and space.
Under her leadership, the studio is expanding its identity beyond traditional floral design into fully immersive, sensory-driven experiences. The evolution includes greater integration of florals with spatial design, scent, texture, and styling elements, positioning the brand as a boutique creative studio focused on high-impact environments rather than standalone arrangements.
Alongside its event and wedding services, White House Flowers + Experiences is also introducing new offerings, including floral subscription services, gifting, and expanded experiential design packages for private clients and brand partners.
At the center of this transformation is a team-driven philosophy that prioritizes collaboration and detail. Bonnano has cultivated a close-knit creative studio where each member contributes to a shared standard of service and intentional design, reinforcing a client-first approach that defines the brand’s next phase. For more information, visit whitehouseflowers.co.
