{"id":34139,"date":"2026-06-10T06:00:00","date_gmt":"2026-06-10T13:00:00","guid":{"rendered":"https:\/\/www.arizonafoothillsmagazine.com\/valleygirlblog\/?p=34139"},"modified":"2026-06-04T13:19:53","modified_gmt":"2026-06-04T20:19:53","slug":"pv-continues-its-transformation-with-new-restaurants-wellness-concepts-and-entertainment-additions","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/valleygirlblog\/shopping\/pv-continues-its-transformation-with-new-restaurants-wellness-concepts-and-entertainment-additions\/","title":{"rendered":"PV Continues Its Transformation with New Restaurants, Wellness Concepts and Entertainment Additions"},"content":{"rendered":"\n

The next phase of growth at PV is coming into sharper focus as RED Development<\/a> announced another wave of tenants for the $2 billion mixed-use destination taking shape in north Phoenix.<\/p>\n\n\n\n

The latest additions span nearly every category: dining, wellness, fitness, beauty, entertainment, and retail, reinforcing the development\u2019s vision of becoming a place where visitors can spend an entire day moving between workouts, meals, shopping, social gatherings, and entertainment without leaving the property.<\/p>\n\n\n\n

Among the most anticipated milestones is the opening of Life Time Paradise Valley, the long-awaited 92,000-square-foot athletic country club that opened this spring as a centerpiece of the development\u2019s wellness-focused strategy. Designed for everyone, the club introduced group fitness studios, strength and cardio spaces, pickleball courts, a Kids Academy, spa services, and one of its most talked-about amenities: a rooftop beach club spanning more than 1.5 acres.<\/p>\n\n\n\n

\"\"<\/a>
Images courtesy of RED Development <\/figcaption><\/figure>\n\n\n\n

\u201cAlongside the forthcoming Life Time Living, our new Paradise Valley athletic country club reflects our long-term investment in the area and our commitment to enhancing how people come together, stay active and live well in one of the most distinctive communities in the country,\u201d said Ryan Calrow, Senior Area Director. \u201cWe\u2019ve been thoughtful about creating a destination that complements the character and vision of PV. Life Time Paradise Valley is an integrated health, wellness and hospitality experience.\u201d<\/p>\n\n\n\n

Fitness and wellness concepts remain a major focus with Next Health planning a late-2026 opening, bringing services centered around longevity and preventative wellness including IV therapy and hormone optimization. Helios Pilates will make its Arizona debut in 2027 with its boutique movement-focused approach, while WeWhiten and FACE FOUNDRI\u00c9 add beauty and self-care offerings.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Retail additions continue building out the everyday appeal of the development as well. lululemon is expected to open this summer, bringing one of the country\u2019s most recognizable athletic apparel brands to the project, while Zara Nail Bar is slated to join the lineup before year\u2019s end.<\/p>\n\n\n\n

Several restaurants are already generating anticipation, including Harry & Izzy\u2019s, the upscale American grill making its Arizona debut with roots tied to Indianapolis\u2019 legendary St. Elmo Steak House. Nearby, The Vig will introduce its eighth Valley location.<\/p>\n\n\n\n

Scottsdale favorite Cala plans to expand its coastal European-inspired concept to PV in 2027, while Culinary Gangster will bring its casual menu of burgers, wraps, bowls, and breakfast offerings. OBON is also joining the mix with sushi, ramen, and cocktails in a contemporary setting, while Too Sweet Cakes promises pastries, breakfast items, and desserts.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Entertainment additions are expanding too. Escapology\u2019s immersive escape room experiences are expected to open in 2027, introducing another layer of activity designed for families, groups, and team outings.<\/p>\n\n\n\n

\u201cThese new additions build on the strong foundation we\u2019ve created at PV and add even more depth to the community experience,\u201d said Mike Ebert, managing partner at RED. \u201cFrom dining and wellness to entertainment, each business contributes to the vibrant, connected environment we\u2019ve envisioned, one where people can truly spend the day, meet friends and feel part of something special in the heart of Phoenix.\u201d<\/p>\n\n\n\n

As construction continues and additional concepts come online, PV\u2019s evolution is creating places designed not just for shopping or dining, but for entire lifestyles. Learn more at PV \u2013 RED Development<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"PV\u2019s latest wave of tenants signals continued momentum for Phoenix\u2019s massive mixed-use redevelopment.\n","protected":false},"author":39,"featured_media":34150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[8916,8543,14535,14534,13831,8405],"class_list":["post-34139","post","type-post","status-publish","format-standard","has-post-thumbnail","category-shopping","tag-dining","tag-entertainment","tag-healthcare","tag-pv-development","tag-red-development","tag-shopping-2","cs-entry","cs-video-wrap"],"yoast_head":"\nPV Continues Its Transformation with New Restaurants, Wellness Concepts and Entertainment Additions<\/title>\n<meta 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