{"id":33688,"date":"2026-02-12T11:30:09","date_gmt":"2026-02-12T18:30:09","guid":{"rendered":"https:\/\/www.arizonafoothillsmagazine.com\/valleygirlblog\/?p=33688"},"modified":"2026-02-12T11:30:13","modified_gmt":"2026-02-12T18:30:13","slug":"the-pemberton-2-0-provides-an-upgraded-atmosphere","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/valleygirlblog\/art-music\/the-pemberton-2-0-provides-an-upgraded-atmosphere\/","title":{"rendered":"The Pemberton 2.0 Provides an Upgraded Atmosphere"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.thepemberton.com\/\">The Pemberton<\/a> had been a staple of the Roosevelt Row scene since its COVID-era opening. When it unexpectedly announced its closure in March 2024, owner Jonthan Vento reported receiving a large response from the community asking him to reconsider.<\/p>\n\n\n\n<p>\u201cI had all these texts from people like, we got married at Pemberton, and one guy said he had 37 first dates at Pemberton, and (that) I was going to ruin his love life,\u201d Vento said. \u201cIt was a pretty strong emotional outcry. And my family kind of sat me down and said, \u2018listen, you get in there and do it and do something permanent.\u2019\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112052\/Pembertonopeningnight-029.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"683\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-33689 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112052\/Pembertonopeningnight-029-1024x683.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112052\/Pembertonopeningnight-029-1024x683.jpg 1024w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112052\/Pembertonopeningnight-029-300x200.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112052\/Pembertonopeningnight-029-768x512.jpg 768w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112052\/Pembertonopeningnight-029-380x253.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112052\/Pembertonopeningnight-029-800x533.jpg 800w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112052\/Pembertonopeningnight-029-1160x773.jpg 1160w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112052\/Pembertonopeningnight-029-80x53.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112052\/Pembertonopeningnight-029.jpg 1500w\" ><\/a><figcaption class=\"wp-element-caption\"><em>Images courtesy of The Pemberton<\/em><\/figcaption><\/figure>\n\n\n\n<p>With that idea in mind, he began work on what he and his team call \u201cThe Pemberton 2.0.\u201d The original iteration was more of an outdoor courtyard, with several shops inside the house. The new version is a maze of in-house bars and restaurants, connected by murals and art pieces designed by Arizona artists.\u00a0<\/p>\n\n\n\n<p>Vento revealed that he essentially \u201ctore everything down\u201d from the old location and started from scratch. It took him about a month to create the new design.\u00a0 He had a few key ideas when creating the new space, and inclusion was one of them.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112059\/Pembertonopeningnight-095.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"683\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-33690 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112059\/Pembertonopeningnight-095-1024x683.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112059\/Pembertonopeningnight-095-1024x683.jpg 1024w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112059\/Pembertonopeningnight-095-300x200.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112059\/Pembertonopeningnight-095-768x512.jpg 768w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112059\/Pembertonopeningnight-095-380x253.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112059\/Pembertonopeningnight-095-800x533.jpg 800w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112059\/Pembertonopeningnight-095-1160x773.jpg 1160w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112059\/Pembertonopeningnight-095-80x53.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112059\/Pembertonopeningnight-095.jpg 1500w\" ><\/a><\/figure>\n\n\n\n<p>\u201cI have a 32-year-old daughter, so I knew I wanted to create a safe place for women to come and have a good time without being pestered,\u201d he explained. \u201cSo first it was designed as a safe place for women, and then it became a safe place for the LGBTQ community, a safe place for the Native American community, and a safe place for the African American community. And the community started to grow and respond.\u201d<\/p>\n\n\n\n<p>As guests walk through, they\u2019ll notice unique seating areas, like some arranged to look like the honeycombs of a beehive, or others that are built into bench swings. The layout offers a range of options for enjoying their night. The artwork guides visitors through the space, providing a visual feast at every turn.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112104\/Pembertonopeningnight-090.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"683\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-33691 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112104\/Pembertonopeningnight-090-1024x683.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112104\/Pembertonopeningnight-090-1024x683.jpg 1024w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112104\/Pembertonopeningnight-090-300x200.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112104\/Pembertonopeningnight-090-768x512.jpg 768w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112104\/Pembertonopeningnight-090-380x253.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112104\/Pembertonopeningnight-090-800x533.jpg 800w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112104\/Pembertonopeningnight-090-1160x773.jpg 1160w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112104\/Pembertonopeningnight-090-80x53.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112104\/Pembertonopeningnight-090.jpg 1500w\" ><\/a><\/figure>\n\n\n\n<p>Pemberton 2.0 brings to life diverse cultures and stories across every part of the space. From the tucked-away \u201cBlack Flamingo\u201d to Tokyo-inspired \u201cKanpai\u201d to the Ibiza Pool, the property provides something for everyone and guarantees a unique experience every time. Vento describes the location as a place where people can \u201ccreate their own experience each night.\u201d<\/p>\n\n\n\n<p>Guests can enjoy the art without having to purchase anything, Vento said \u2013 although the cocktails are so good you\u2019ll probably be tempted to buy one anyway. As guests approach the entrance, they may notice painted flamingo footprints on the sidewalk. Throughout the bar, flamingo iconography is evident. To Vento, the flamingo symbolizes the freedom Pemberton offers.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112111\/Pembertonopeningnight-086.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"683\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-33692 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112111\/Pembertonopeningnight-086-1024x683.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112111\/Pembertonopeningnight-086-1024x683.jpg 1024w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112111\/Pembertonopeningnight-086-300x200.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112111\/Pembertonopeningnight-086-768x512.jpg 768w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112111\/Pembertonopeningnight-086-380x253.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112111\/Pembertonopeningnight-086-800x533.jpg 800w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112111\/Pembertonopeningnight-086-1160x773.jpg 1160w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112111\/Pembertonopeningnight-086-80x53.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2026\/02\/12112111\/Pembertonopeningnight-086.jpg 1500w\" ><\/a><\/figure>\n\n\n\n<p>\u201cThe flamingo, if you notice, will be judged,\u201d Vento said. \u201cPeople look at her and go, \u2018Oh, she&#8217;s frail and pink.&#8217; You instantly judge a flamingo. You judge the book by the cover. Too often, we are judged on our outward appearance. I thought that was a fitting metaphor\u2026 because, again, this is a safe place. You don&#8217;t get judged here. Everybody is welcome, and you can kind of let your freak flag fly and be yourself.\u201d<\/p>\n\n\n\n<p>Now reopened for almost a year, this playground for grown-ups hosts various events, including \u201cgirl dinners,\u201d astrology-themed dinner parties, and dance nights. While these events are ticketed, they typically occur in specific sections of the space, leaving plenty of room for those who just want to come in and hang out.\u00a0<\/p>\n\n\n\n<p>With a lineup of fantastic events and even better ambience, the Pemberton provides the perfect space for anyone in Phoenix looking for a night out on the town. Learn more at <a href=\"https:\/\/www.thepemberton.com\/\">thepemberton.com<\/a>.<br><\/p>\n","protected":false},"excerpt":{"rendered":"The Pemberton features a unique collection of food, drink, art, and music experiences.\n","protected":false},"author":45,"featured_media":33693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[555],"tags":[14437,14439,9059,8277,14438,14436,14003],"class_list":{"0":"post-33688","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-music","8":"tag-az-bars","9":"tag-cocktail-bar","10":"tag-cocktails","11":"tag-downtown-phoenix","12":"tag-local-bars","13":"tag-phoenix-bars","14":"tag-the-pemberton","15":"cs-entry","16":"cs-video-wrap"},"yoast_head":"<!-- This site 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