{"id":26186,"date":"2020-11-19T10:40:20","date_gmt":"2020-11-19T17:40:20","guid":{"rendered":"https:\/\/www.arizonafoothillsmagazine.com\/valleygirlblog\/?p=26186"},"modified":"2020-11-19T10:40:23","modified_gmt":"2020-11-19T17:40:23","slug":"local-women-entrepreneurs-embrace-challenges-and-rise-up-as-shining-stars","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/valleygirlblog\/news\/local-women-entrepreneurs-embrace-challenges-and-rise-up-as-shining-stars\/","title":{"rendered":"Local Women Entrepreneurs Embrace Challenges and Rise Up as Shining Stars"},"content":{"rendered":"\n
\"\"
Music Maker Workshops, co-director Kim Steedman, office manager Jessica Magee, co-director Shelley Yakubow<\/figcaption><\/figure><\/div>\n\n\n\n

Women\u2019s Entrepreneurship Day #WEDO2020 takes on special significance in Arizona this year in the midst of COVID-19.\u00a0 Just prior to the pandemic, women-owned businesses here experienced 32.1% growth<\/a> since 2007 compared with 1.7% growth among all businesses. <\/p>\n\n\n\n

According to the National Women\u2019s Business Council<\/a>, there are 13 million women-owned businesses employing 9.4 million workers generating $1.9 trillion in revenue across the U.S. and still, according to a poll released by the U.S. Chamber of Commerce at the end of August, 49% expect revenues to increase<\/a> in Q1 2021.<\/p>\n\n\n\n

Locally, Music Maker Workshops<\/a> in Chandler is one home-grown business with 500+ students employing 35 music teachers that relied on the ingenuity of sisters and Co-Directors Shelley Yakubow and Kim Steedman to make a successful pivot as COVID-19 threatened to cripple their business. Music Maker Workshops\u2019 trade relied on an in-person experience, or so they thought. <\/p>\n\n\n\n

When the pandemic hit and the studio went into lockdown, Yakubow and Steedman realized that their livelihood could evaporate.\u00a0<\/p>\n\n\n\n

Overnight, the sisters came up with an idea to virtually engage students in a series of fun demonstrations combined with at-home scavenger hunts and instructions for students to create their own instruments.\u00a0 <\/p>\n\n\n\n

At the same time, the sisters were targeting parents to gain their trust and prove that virtual music lessons could work.\u00a0\u00a0<\/p>\n\n\n\n

Many of the 35 music teachers have now returned to their classrooms to teach virtually and the sisters needed to know their internet backbone would support simultaneous lessons. <\/p>\n\n\n\n

If the internet was not working, the teachers would rally against us. We called Cox Business, they scaled up our bandwidth and we have not had a single problem with providing virtual lessons.\u00a0 <\/p>
– Shelley Yakubow, co-director of Music Maker Workshops<\/cite><\/blockquote>\n\n\n\n

In fact, Music Maker Workshops found that by offering lessons virtually, they didn\u2019t lose the vast majority of students who travel during the summer and revenue actually increased.\u00a0 The sisters foresee virtual music lessons continuing on the other side of the pandemic particularly for students who are ill and cannot come in and for those who go on vacation.\u00a0<\/p>\n\n\n\n

Steedman and Yakubow have some advice for aspiring women entrepreneurs considering opening a business in these times.\u00a0 <\/p>\n\n\n\n

If you want to open your business but are scared because of the time we are in, don\u2019t be scared.\u00a0 Take that risk!\u00a0 We took the risk of moving everything virtual and it was the best decision we could have made. There\u2019s nothing better than having your own business.\u00a0

It\u2019s empowering being able to make choices knowing that you are building something for yourself.\u201d<\/p>
– Kim Steedman, co-director of Music Maker Workshops<\/cite><\/blockquote>\n\n\n\n

\"\"
Everyone Loves Buttons CEO, Maura Statman<\/figcaption><\/figure><\/div>\n\n\n\n

Everyone Loves Buttons<\/a>, a Phoenix-based national button manufacturing company owned by Maura Statman had traditionally served the hospitality business. When the phones stopped ringing in late March and customers started canceling orders, Statman found a way to rise up by following the trends and becoming an essential provider to a variety of industries. <\/p>\n\n\n\n

For instance, in the nursing home field, she began producing \u201cYou\u2019re Important\u201d buttons for residents and staff at Veteran\u2019s homes to show their gratitude for each other. <\/p>\n\n\n\n

In healthcare, Statman found a niche producing buttons featuring the smiling faces of masked workers who could not express themselves.\u00a0<\/p>\n\n\n\n

Statman says that prior to COVID-19, her e-commerce business spent much of its time focused on national corporate clients. <\/p>\n\n\n\n

The pandemic gave me a different perspective on life. I don\u2019t take anything for granted. Every order that comes in is like gold to me, even if it is a small order. I am so thankful that her business has been certified by The Women\u2019s Business Enterprise Council.

A lot of people want to do business associated with a cause and being woman-owned provides a sense of integrity and reliability.\u201d She adds a lot of our clients are women-owned businesses. We give extra time and attention to nurturing those clients.<\/p>
– Maura Statman, owner of Everyone Loves Buttons<\/cite><\/blockquote>\n\n\n\n

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