{"id":25695,"date":"2020-07-31T15:37:22","date_gmt":"2020-07-31T22:37:22","guid":{"rendered":"https:\/\/www.arizonafoothillsmagazine.com\/valleygirlblog\/?p=25695"},"modified":"2020-07-31T15:38:42","modified_gmt":"2020-07-31T22:38:42","slug":"bluemercury-celebrates-local-roots-with-neighborhood-beauty-campaign","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/valleygirlblog\/shopping\/bluemercury-celebrates-local-roots-with-neighborhood-beauty-campaign\/","title":{"rendered":"Bluemercury Celebrates Local Roots With Neighborhood Beauty Campaign"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"750\"  height=\"177\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070439\/Screen-Shot-2020-07-31-at-3.20.14-PM-80x19.jpg\"  alt=\"\"  class=\"wp-image-25699 pk-lqip pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 750px) 100vw, 750px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070439\/Screen-Shot-2020-07-31-at-3.20.14-PM-750x177.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070439\/Screen-Shot-2020-07-31-at-3.20.14-PM-750x177.jpg 750w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070439\/Screen-Shot-2020-07-31-at-3.20.14-PM-300x71.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070439\/Screen-Shot-2020-07-31-at-3.20.14-PM-1024x241.jpg 1024w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070439\/Screen-Shot-2020-07-31-at-3.20.14-PM-768x181.jpg 768w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070439\/Screen-Shot-2020-07-31-at-3.20.14-PM-380x89.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070439\/Screen-Shot-2020-07-31-at-3.20.14-PM-800x188.jpg 800w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070439\/Screen-Shot-2020-07-31-at-3.20.14-PM-1160x273.jpg 1160w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070439\/Screen-Shot-2020-07-31-at-3.20.14-PM-80x19.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070439\/Screen-Shot-2020-07-31-at-3.20.14-PM-620x146.jpg 620w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070439\/Screen-Shot-2020-07-31-at-3.20.14-PM-850x200.jpg 850w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070439\/Screen-Shot-2020-07-31-at-3.20.14-PM.jpg 1500w\" ><\/figure>\n\n\n\n<p>Today, Bluemercury will be kicking off their first-ever&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/bluemercury.com\/pages\/neighborhood-beauty\" target=\"_blank\">Neighborhood Beauty Campaign<\/a>&nbsp;\u2013 created for you and inspired by you.<\/p>\n\n\n\n<p>Marla Beck opened the first Bluemercury store in Washington, D.C. with the vision of a neighborhood beauty destination where clients could receive honest, expert advice from trained beauty experts &amp; test the very best in beauty &#8211; all in one location. <\/p>\n\n\n\n<p>She set out to create a haven for beauty lovers like herself, who would drive 45 minutes to the local mall to pick up her favorite lipstick. <\/p>\n\n\n\n<p>The retailer has become a popular beauty destination due to consumers&#8217; love of their personalized advice and relationships built over the years with beauty experts at their neighborhood store.<\/p>\n\n\n\n<p>When COVID-19 hit and forced the retailer to close their 190 store locations nationwide, they had to reimagine how they\u2019d share new launches and trends with their network of loyal Beauty Experts and customers in small neighborhoods across the country. <\/p>\n\n\n\n<p>The Neighborhood Beauty Campaign is a celebration of Founder Marla Beck\u2019s original vision for the brand and its community of beauty lovers. <\/p>\n\n\n\n<p>They\u2019ve sent some of their top Beauty Experts \u2013 and local clients selected by their Beauty Experts \u2013 an assortment of summer must-have\u2019s with a call to action to submit their own look using the products. <\/p>\n\n\n\n<p>No filters, no modeling backgrounds \u2013 just real people showcasing their individual style of beauty.<\/p>\n\n\n\n<p>Here are some of the beauty looks created by their local clients and Beauty Experts in celebration of the campaign!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"750\"  height=\"301\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070435\/Screen-Shot-2020-07-31-at-3.18.57-PM-80x32.jpg\"  alt=\"\"  class=\"wp-image-25698 pk-lqip pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 750px) 100vw, 750px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070435\/Screen-Shot-2020-07-31-at-3.18.57-PM-750x301.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070435\/Screen-Shot-2020-07-31-at-3.18.57-PM-750x301.jpg 750w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070435\/Screen-Shot-2020-07-31-at-3.18.57-PM-300x120.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070435\/Screen-Shot-2020-07-31-at-3.18.57-PM-1024x410.jpg 1024w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070435\/Screen-Shot-2020-07-31-at-3.18.57-PM-768x308.jpg 768w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070435\/Screen-Shot-2020-07-31-at-3.18.57-PM-380x152.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070435\/Screen-Shot-2020-07-31-at-3.18.57-PM-800x321.jpg 800w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070435\/Screen-Shot-2020-07-31-at-3.18.57-PM-80x32.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070435\/Screen-Shot-2020-07-31-at-3.18.57-PM-620x248.jpg 620w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070435\/Screen-Shot-2020-07-31-at-3.18.57-PM-850x341.jpg 850w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070435\/Screen-Shot-2020-07-31-at-3.18.57-PM.jpg 1138w\" ><\/figure>\n\n\n\n<p>Additionally, from&nbsp;July 30th to August 6th<strong>,<\/strong>&nbsp;Bluemercury will be offering $20 off $100 in-store purchases&nbsp;along with contactless summer beauty consultations now that their doors have officially reopened nationwide, with safe social-distancing measures in place.<\/p>\n\n\n\n<p><strong>For more information, visit: <a href=\"https:\/\/bluemercury.com\/pages\/neighborhood-beauty\">https:\/\/bluemercury.com\/pages\/neighborhood-beauty<\/a><\/strong><\/p>\n\n\n\n<p><strong>Phoenix Location<br><\/strong>Address: 2021 E Camelback Road&nbsp;Suite D12&nbsp;Phoenix,&nbsp;AZ,&nbsp;85016,&nbsp;US<br>Contact: <a href=\"tel:+16028409000\">(602) 840-9000<\/a><br>Hours:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>SUN:<\/td><td>12:00 PM&nbsp;&#8211;&nbsp;6:00 PM<\/td><\/tr><tr><td>MON&nbsp;&#8211;&nbsp;SAT:<\/td><td>10:00 AM&nbsp;&#8211;&nbsp;6:00 PM<\/td><\/tr><tr><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Scottsdale Kierland Commons Location<\/strong><br>Address: 15215 N. Kierland Boulevard&nbsp;Suite 155&nbsp;Scottsdale,&nbsp;AZ,&nbsp;85254,&nbsp;US<br>Contact: <a href=\"tel:+14809227000\">(480) 922-7000<\/a><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>SUN:<\/td><td>12:00 PM&nbsp;&#8211;&nbsp;6:00 PM<\/td><\/tr><tr><td>MON&nbsp;&#8211;&nbsp;SAT:<\/td><td>10:00 AM&nbsp;&#8211;&nbsp;6:00 PM<\/td><\/tr><tr><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>To find your local store, visit: <a href=\"https:\/\/bluemercury.com\/apps\/store-locator\/?page=1&amp;storesPerPage=6\">https:\/\/bluemercury.com\/apps\/store-locator\/?page=1&amp;storesPerPage=6<\/a><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img  loading=\"lazy\"  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-25701 pk-lazyload\"  width=\"419\"  height=\"98\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 419px) 100vw, 419px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070445\/Screen-Shot-2020-07-31-at-3.27.56-PM-1-750x175.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070445\/Screen-Shot-2020-07-31-at-3.27.56-PM-1-750x175.jpg 750w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070445\/Screen-Shot-2020-07-31-at-3.27.56-PM-1-300x70.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070445\/Screen-Shot-2020-07-31-at-3.27.56-PM-1-768x179.jpg 768w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070445\/Screen-Shot-2020-07-31-at-3.27.56-PM-1-380x89.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070445\/Screen-Shot-2020-07-31-at-3.27.56-PM-1-800x187.jpg 800w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070445\/Screen-Shot-2020-07-31-at-3.27.56-PM-1-80x19.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070445\/Screen-Shot-2020-07-31-at-3.27.56-PM-1-620x145.jpg 620w, https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070445\/Screen-Shot-2020-07-31-at-3.27.56-PM-1.jpg 840w\" ><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"Today, Bluemercury launched their new Neighborhood Beauty Campaign.  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No filters, no models - just real people showcasing their beauty!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arizonafoothillsmagazine.com\/valleygirlblog\/shopping\/bluemercury-celebrates-local-roots-with-neighborhood-beauty-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Valley Girl\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-31T22:37:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-31T22:38:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.arizonafoothillsmagazine.com\/valleygirlblog\/wp-content\/uploads\/2020\/07\/25070435\/Screen-Shot-2020-07-31-at-3.18.57-PM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1138\" \/>\n\t<meta property=\"og:image:height\" content=\"456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tyler Hollis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/valleygirlblog\\\/shopping\\\/bluemercury-celebrates-local-roots-with-neighborhood-beauty-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/valleygirlblog\\\/shopping\\\/bluemercury-celebrates-local-roots-with-neighborhood-beauty-campaign\\\/\"},\"author\":{\"name\":\"Tyler Hollis\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/valleygirlblog\\\/#\\\/schema\\\/person\\\/84de2fcd39187df94355fb607ab81320\"},\"headline\":\"Bluemercury Celebrates Local Roots With Neighborhood Beauty Campaign\",\"datePublished\":\"2020-07-31T22:37:22+00:00\",\"dateModified\":\"2020-07-31T22:38:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/valleygirlblog\\\/shopping\\\/bluemercury-celebrates-local-roots-with-neighborhood-beauty-campaign\\\/\"},\"wordCount\":386,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/valleygirlblog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/valleygirlblog\\\/shopping\\\/bluemercury-celebrates-local-roots-with-neighborhood-beauty-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/valleygirlblog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/25070435\\\/Screen-Shot-2020-07-31-at-3.18.57-PM.jpg\",\"keywords\":[\"Bluemercury\",\"Bluemercury Kierland Commons\",\"Bluemercury Neighborhood Beauty Campaign\",\"Bluemercury Phoenix\",\"feature\",\"featured\"],\"articleSection\":[\"Shopping &amp; Beauty\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/valleygirlblog\\\/shopping\\\/bluemercury-celebrates-local-roots-with-neighborhood-beauty-campaign\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/valleygirlblog\\\/shopping\\\/bluemercury-celebrates-local-roots-with-neighborhood-beauty-campaign\\\/\",\"url\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/valleygirlblog\\\/shopping\\\/bluemercury-celebrates-local-roots-with-neighborhood-beauty-campaign\\\/\",\"name\":\"Bluemercury Celebrates Local Roots With Neighborhood Beauty Campaign\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/valleygirlblog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/valleygirlblog\\\/shopping\\\/bluemercury-celebrates-local-roots-with-neighborhood-beauty-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.arizonafoothillsmagazine.com\\\/valleygirlblog\\\/shopping\\\/bluemercury-celebrates-local-roots-with-neighborhood-beauty-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.arizonafoothillsmagazine.com\\\/valleygirlblog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/25070435\\\/Screen-Shot-2020-07-31-at-3.18.57-PM.jpg\",\"datePublished\":\"2020-07-31T22:37:22+00:00\",\"dateModified\":\"2020-07-31T22:38:42+00:00\",\"description\":\"Today, Bluemercury launched their new Neighborhood Beauty Campaign. 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