Ben & Jerry’s New Goodbye Yellow Brickle Road

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If you love gorging yourself with Ben & Jerry’s famous ice cream as much as I do (Cherry Garcia, always and forever), you’ll be excited to know that the brand has launched a new summer flavor, Goodbye Yellow Brickle Road. That name should sound familiar; it is inspired by Elton John’s “Goodbye Yellow Brick Road” and sales from the limited-time flavor will benefit Elton John Aids Foundation with one hundred percent of proceeds donated to the cause. The Elton John Aids Foundation supports innovative HIV prevention programs, efforts to eliminate stigma and discrimination associated with HIV/AIDS, direct care and support services for people living with HIV/AIDS.

As for the ice cream, Goodbye Yellow Brickle Road is made with chocolate ice cream, peanut cookie dough, butter brickle and white chocolate chunks. You can find it at Ben & Jerry’s, located at el Pedregal Shops in North Scottsdale, through July. 34505 N. Scottsdale Rd., Box 8, Scottsdale, 480.488.0873, http://www.benjerry.com/.

8 Comments

  • Maggie says:

    Peanut cookie dough?! You sold me there, but it’s even better that the money is going to a great cause.

  • Wendy Thompkins says:

    Oh My Goodness! I want to try this right now. It sounds delicious.

  • Tarra says:

    oh-my-God………………YUM.

  • JEss says:

    so cool 100% goes to charity! guilt free ice cream 😉

  • Tessa says:

    Oh yummy. I am not a real ice cream fan but this combination of flavors does grab my attention.

  • HelloLover says:

    100% proceeds is really amazing.

  • SeattleStudent says:

    I just ate a whole tub of this ice cream in one sitting and have to say it is very decadent! Since my typical diet is high in protein + produce and low in fat, this was a drastic but tasty change in pace. Now I’m almost regretting eating the whole pint, but it’s worth the extra dozen hours I’ll have to spend in the gym to work it off 🙂

  • Beanz says:

    Can’t do chocolate but I will let my friends know

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