{"id":6555,"date":"2016-10-04T00:00:39","date_gmt":"2016-10-04T07:00:39","guid":{"rendered":"http:\/\/www.arizonafoothillsmagazine.com\/resorts\/?p=6555"},"modified":"2016-10-04T07:29:37","modified_gmt":"2016-10-04T14:29:37","slug":"scottsdales-new-ad-campaign-absolutely-scottsdale-incites-relaxation-adventure","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/resorts\/news\/scottsdales-new-ad-campaign-absolutely-scottsdale-incites-relaxation-adventure","title":{"rendered":"\u2018Absolutely Scottsdale\u2019 Ad Campaign Attracts Travelers With Relaxation &#038; Adventure"},"content":{"rendered":"<p>After 30 years, the city of Scottsdale has a brand new look.<\/p>\n<p>Introducing\u00a0<a href=\"http:\/\/www.absolutelyscottsdale.com\" target=\"_blank\"><em>Absolutely Scottsdale<\/em><\/a>\u00a0\u2013 a revamped brand and advertising campaign that aims to remind travelers exactly why they should venture out to the Sonoran Desert as an indulgent getaway that promises relaxation, excitement and discovery.<\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"aligncenter wp-image-6557 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"03-pool-full-serif\"  width=\"550\"  height=\"712\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 550px) 100vw, 550px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195849\/03-Pool-Full-Serif-750x971.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195849\/03-Pool-Full-Serif-750x971.jpg 750w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195849\/03-Pool-Full-Serif-232x300.jpg 232w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195849\/03-Pool-Full-Serif-791x1024.jpg 791w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195849\/03-Pool-Full-Serif-768x994.jpg 768w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195849\/03-Pool-Full-Serif-380x492.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195849\/03-Pool-Full-Serif-800x1035.jpg 800w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195849\/03-Pool-Full-Serif-80x104.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195849\/03-Pool-Full-Serif-62x80.jpg 62w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195849\/03-Pool-Full-Serif-620x802.jpg 620w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195849\/03-Pool-Full-Serif-850x1100.jpg 850w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195849\/03-Pool-Full-Serif.jpg 1159w\" ><\/p>\n<p>Local marketing agency <a href=\"http:\/\/www.experiencescottsdale.com\" target=\"_blank\">Experience Scottsdale<\/a> created the campaign based on extensive consumer research indicating\u00a0that Scottsdale visitors desire to escape the stresses of everyday life. This makes Scottsdale the ideal place to seek a satisfying combination of relaxing spa-like serenity and adrenaline-inducing, high-octane adventure.<\/p>\n<p>The campaign will be rolled out through print and digital media, as well as a TV commercial.\u00a0Short, declarative statements that may at first seem negative, like \u201cThe desert is hot\u201d or \u201cThe desert is wild\u201d, are turned positive with enticing tag lines, such as \u201cAbsolutely blazing\u201d or \u201cAbsolutely dangerous\u201d. The bold-facing text is set against welcoming imagery that invites the viewer to envision himself or herself enjoying the local scene.<\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"wp-image-6558 aligncenter pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"04-firepit-full-serif\"  width=\"550\"  height=\"712\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 550px) 100vw, 550px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195854\/04-Firepit-Full-Serif-750x971.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195854\/04-Firepit-Full-Serif-750x971.jpg 750w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195854\/04-Firepit-Full-Serif-232x300.jpg 232w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195854\/04-Firepit-Full-Serif-791x1024.jpg 791w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195854\/04-Firepit-Full-Serif-768x994.jpg 768w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195854\/04-Firepit-Full-Serif-380x492.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195854\/04-Firepit-Full-Serif-800x1035.jpg 800w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195854\/04-Firepit-Full-Serif-80x104.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195854\/04-Firepit-Full-Serif-62x80.jpg 62w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195854\/04-Firepit-Full-Serif-620x802.jpg 620w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195854\/04-Firepit-Full-Serif-850x1100.jpg 850w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195854\/04-Firepit-Full-Serif.jpg 1159w\" ><\/p>\n<p>\u201cWhen people hear the term \u2018desert,\u2019 at times they imagine the dry Sahara,\u201d said Experience Scottsdale Vice President of Marketing Caroline Stoeckel. \u201cBut that isn\u2019t the Sonoran Desert. With our new messaging, we\u2019re combating that misconception by embracing our unique beauty. Our lush desert sets us apart. It makes us absolutely and positively Scottsdale.\u201d<\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"aligncenter wp-image-6556 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"01-jeep-full-serif\"  width=\"550\"  height=\"712\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 550px) 100vw, 550px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195845\/01-Jeep-Full-Serif-750x971.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195845\/01-Jeep-Full-Serif-750x971.jpg 750w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195845\/01-Jeep-Full-Serif-232x300.jpg 232w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195845\/01-Jeep-Full-Serif-791x1024.jpg 791w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195845\/01-Jeep-Full-Serif-768x994.jpg 768w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195845\/01-Jeep-Full-Serif-380x492.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195845\/01-Jeep-Full-Serif-800x1035.jpg 800w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195845\/01-Jeep-Full-Serif-80x104.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195845\/01-Jeep-Full-Serif-62x80.jpg 62w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195845\/01-Jeep-Full-Serif-620x802.jpg 620w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195845\/01-Jeep-Full-Serif-850x1100.jpg 850w, https:\/\/media.arizonafoothillsmagazine.com\/resorts\/wp-content\/uploads\/2016\/10\/24195845\/01-Jeep-Full-Serif.jpg 1159w\" ><\/p>\n","protected":false},"excerpt":{"rendered":"After 30 years, the city of Scottsdale has a brand new look. Introducing\u00a0Absolutely Scottsdale\u00a0\u2013 a revamped brand and&hellip;\n","protected":false},"author":15,"featured_media":6557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1489],"tags":[2736,2738,103,2737],"class_list":{"0":"post-6555","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-absolutely-scottsdale","9":"tag-experience-scottsdale","10":"tag-featured","11":"tag-scottsdale-ad-campaign","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Absolutely Scottsdale\u2019 Ad Campaign Attracts Travelers With Relaxation &amp; Adventure<\/title>\n<meta name=\"description\" content=\"After 30 years, the city of Scottsdale has a brand new look. 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