{"id":17038,"date":"2026-02-06T06:00:00","date_gmt":"2026-02-06T13:00:00","guid":{"rendered":"https:\/\/www.arizonafoothillsmagazine.com\/people\/?p=17038"},"modified":"2026-02-05T08:30:37","modified_gmt":"2026-02-05T15:30:37","slug":"foundress-fridays-meet-tirza-jova-ceo-founder-of-milk-by-mom","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/people\/foundress-fridays\/foundress-fridays-meet-tirza-jova-ceo-founder-of-milk-by-mom","title":{"rendered":"Foundress Fridays: Meet Tirza Jova, CEO &amp; Founder of Milk by Mom"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/12\/05085015\/Foundress.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"985\"  height=\"215\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-16572 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 985px) 100vw, 985px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/12\/05085015\/Foundress.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/12\/05085015\/Foundress.jpg 985w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/12\/05085015\/Foundress-300x65.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/12\/05085015\/Foundress-768x168.jpg 768w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/12\/05085015\/Foundress-380x83.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/12\/05085015\/Foundress-800x175.jpg 800w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/12\/05085015\/Foundress-80x17.jpg 80w\" ><\/a><\/figure>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"722\"  height=\"1024\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05082717\/Tirza-Jova-Headshot-2-1-80x113.jpg\"  alt=\"\"  class=\"wp-image-17041 size-full pk-lqip pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 722px) 100vw, 722px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05082717\/Tirza-Jova-Headshot-2-1-722x1024.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05082717\/Tirza-Jova-Headshot-2-1-722x1024.jpg 722w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05082717\/Tirza-Jova-Headshot-2-1-212x300.jpg 212w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05082717\/Tirza-Jova-Headshot-2-1-768x1089.jpg 768w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05082717\/Tirza-Jova-Headshot-2-1-1083x1536.jpg 1083w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05082717\/Tirza-Jova-Headshot-2-1-1444x2048.jpg 1444w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05082717\/Tirza-Jova-Headshot-2-1-380x539.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05082717\/Tirza-Jova-Headshot-2-1-800x1134.jpg 800w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05082717\/Tirza-Jova-Headshot-2-1-1160x1645.jpg 1160w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05082717\/Tirza-Jova-Headshot-2-1-80x113.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05082717\/Tirza-Jova-Headshot-2-1-56x80.jpg 56w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05082717\/Tirza-Jova-Headshot-2-1.jpg 1500w\" ><\/figure><div class=\"wp-block-media-text__content\">\n<p>Milk by Mom offers breast milk freeze-drying services nationwide, preserving the nutritional, immunological, and probiotic components of breast milk with the convenience of formula. This process provides mothers with flexibility and peace of mind and extends the shelf life of breast milk up to three years.<\/p>\n\n\n\n<p>\u201cWe are on a mission to modernize breastmilk,\u201d Jova said.<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>AZF: What is your \u201clife motto\u201d?<\/strong><\/p>\n\n\n\n<p>Progress over perfection \u2013 guided by intuition, resilience, and heart.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>AZF: Did you always know that you wanted to be an entrepreneur? If not, when did you realize that it was the right path for you?<\/strong><\/p>\n\n\n\n<p>No, I didn\u2019t always see myself as the entrepreneur. I actually imagined supporting my husband in his entrepreneurial journey rather than leading one of my own. This path unfolded more as a calling than a plan.<\/p>\n\n\n\n<p>I realized it was right for me when my passion for the solution outweighed my fear of stepping into something new. I felt a deep responsibility to bring this offer to more families and make it widely accessible. As the journey has unfolded, I\u2019ve received constant affirmation \u2013 through the growth of our team, the demand from families, and the stories of impact \u2013 that this mission is bigger than me. I feel honored to be a steward of something that truly serves others.<\/p>\n\n\n\n<p><strong>AZF: How do you feel best supported?<\/strong><\/p>\n\n\n\n<p>Support is essential. I lean heavily on a strong team, mentors, and a community that believes in the mission. I\u2019ve learned to ask for help, to listen, and to surround myself with people who bring both expertise and honesty to the table. Outside of work, my family grounds me, they remind me why this work matters and help keep everything in perspective.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>AZF: What motivates you to keep going amidst the challenges that come with being an entrepreneur?<\/strong><\/p>\n\n\n\n<p>Knowing that the work matters. When challenges come, and they always do, I anchor myself in the impact we\u2019re making and the families we serve. I\u2019m also deeply motivated by my two young daughters.<\/p>\n\n\n\n<p>I want to model resilience, purpose, and courage for them, and show them that building something meaningful is worth the effort. Knowing that this journey can positively shape their understanding of what\u2019s possible keeps me moving forward.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05083012\/MBM_lifestyle_3206-Edit-7.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1024\"  height=\"683\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-17042 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05083012\/MBM_lifestyle_3206-Edit-7-1024x683.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05083012\/MBM_lifestyle_3206-Edit-7-1024x683.jpg 1024w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05083012\/MBM_lifestyle_3206-Edit-7-300x200.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05083012\/MBM_lifestyle_3206-Edit-7-768x512.jpg 768w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05083012\/MBM_lifestyle_3206-Edit-7-380x253.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05083012\/MBM_lifestyle_3206-Edit-7-800x533.jpg 800w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05083012\/MBM_lifestyle_3206-Edit-7-1160x773.jpg 1160w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05083012\/MBM_lifestyle_3206-Edit-7-80x53.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2026\/02\/05083012\/MBM_lifestyle_3206-Edit-7.jpg 1500w\" ><\/a><\/figure>\n\n\n\n<p><strong>AZF: Describe your perfect Saturday morning.<\/strong><\/p>\n\n\n\n<p>A workout to clear my head, slow snuggles with my girls, a little quiet time for myself, and easing into the weekend without rushing. It\u2019s about balance \u2013 movement, connection, and space to breathe.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>AZF: What\u2019s one piece of advice you\u2019d give to a young entrepreneur who is just starting out?<\/strong><\/p>\n\n\n\n<p>Don\u2019t wait for everything to be perfect. You don\u2019t need the perfect plan, product, or roadmap to begin \u2013 you just need to start. Clarity comes from action, not over-planning.<\/p>\n\n\n\n<p>Whether you\u2019re building a brand, growing your career, or leading a team, keep showing up. Say yes to the hard things. And never underestimate the power of your voice and your vision. Somewhere out there, there\u2019s a woman watching you and believing she can do it too \u2013 simply because you did.<\/p>\n\n\n\n<p><strong>AZF: What excites you most about being an entrepreneur?<\/strong><\/p>\n\n\n\n<p>What excites me most is solving a real problem with heart and intention. After spending years in large corporate environments and the largest network marketing company, I experienced firsthand how slow and layered decision-making can be. Entrepreneurship has given me the ability to bring a mission to life with agility, without red tape, so we can listen, adapt, and respond to real needs. <\/p>\n\n\n\n<p>I love turning an idea rooted in lived experience into something tangible that truly changes lives, building solutions that are thoughtful, transparent, and human. Knowing that the work we\u2019re doing today can impact not just individual families, but generations to come, is incredibly motivating.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Learn more about Milk By Mom by visiting <a href=\"https:\/\/milkbymom.com\/\">milkbymom.com<\/a> or following along on Instagram @<a href=\"https:\/\/www.instagram.com\/milkbymom\">milkbymom<\/a><\/em><\/p>\n\n\n\n<h3 id=\"about-the-foundress\" class=\"wp-block-heading has-text-align-center\">About the Foundress<\/h3>\n\n\n\n<p>The Foundress is a creative community of female entrepreneurs established by Coley Arnold. The women-led networking group currently has over 120 members who receive exclusive access to mentorship from experienced female entrepreneurs and industry leaders; community gatherings that feature expert speakers and the opportunity to connect with like-minded women; as well as monthly Mastermind Groups where members can brainstorm and collaborate together. Learn more at <a href=\"https:\/\/foundress.co\/\">foundress.co<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Milk by Mom offers breast milk freeze-drying services nationwide, preserving the nutritional, immunological, and probiotic components of breast&hellip;\n","protected":false},"author":31,"featured_media":17040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3600],"tags":[11,3602,4353,132],"class_list":{"0":"post-17038","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-foundress-fridays","8":"tag-featured","9":"tag-foundress-fridays","10":"tag-milk-by-mom","11":"tag-trendsetter","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Foundress Fridays: Meet Tirza Jova, CEO &amp; 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