{"id":16278,"date":"2024-05-03T03:00:00","date_gmt":"2024-05-03T10:00:00","guid":{"rendered":"https:\/\/www.arizonafoothillsmagazine.com\/people\/?p=16278"},"modified":"2024-05-03T12:33:36","modified_gmt":"2024-05-03T19:33:36","slug":"foundress-fridays-ashley-guyette-co-founder-of-lux-agency-az","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/people\/foundress-fridays\/foundress-fridays-ashley-guyette-co-founder-of-lux-agency-az","title":{"rendered":"Foundress Fridays: Ashley Guyette, Co-Founder of LUX Agency AZ"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/05\/02111547\/FOUNDRESSFINALLOGOS_CYMK-18-1-1-1.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"985\"  height=\"215\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-16280 pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 985px) 100vw, 985px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/05\/02111547\/FOUNDRESSFINALLOGOS_CYMK-18-1-1-1.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/05\/02111547\/FOUNDRESSFINALLOGOS_CYMK-18-1-1-1.jpg 985w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/05\/02111547\/FOUNDRESSFINALLOGOS_CYMK-18-1-1-1-300x65.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/05\/02111547\/FOUNDRESSFINALLOGOS_CYMK-18-1-1-1-768x168.jpg 768w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/05\/02111547\/FOUNDRESSFINALLOGOS_CYMK-18-1-1-1-380x83.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/05\/02111547\/FOUNDRESSFINALLOGOS_CYMK-18-1-1-1-800x175.jpg 800w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/05\/02111547\/FOUNDRESSFINALLOGOS_CYMK-18-1-1-1-80x17.jpg 80w\" ><\/a><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/05\/02110934\/Ashley-Solo.jpg\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"728\"  height=\"1024\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  class=\"wp-image-16279 pk-lazyload\"  style=\"width:334px;height:auto\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 728px) 100vw, 728px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/05\/02110934\/Ashley-Solo-728x1024.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/05\/02110934\/Ashley-Solo-728x1024.jpg 728w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/05\/02110934\/Ashley-Solo-213x300.jpg 213w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/05\/02110934\/Ashley-Solo-768x1080.jpg 768w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/05\/02110934\/Ashley-Solo-380x534.jpg 380w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/05\/02110934\/Ashley-Solo-800x1125.jpg 800w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/05\/02110934\/Ashley-Solo-80x112.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/05\/02110934\/Ashley-Solo-57x80.jpg 57w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2024\/05\/02110934\/Ashley-Solo.jpg 1067w\" ><\/a><\/figure>\n<\/div>\n\n\n<p>Meet Ashley Guyette of LUX Agency AZ, a boutique real estate agency specializing in Scottsdale, Paradise Valley and Arcadia.<\/p>\n\n\n\n<p>&#8220;It is our mission to guide our clients through the experience of buying or selling a home, on their timeline, while making it enjoyable and fun! We are a boutique real estate agency that provides a tailored approach to each individual&#8217;s real estate needs. Our team of locals specialize in Scottsdale, Paradise Valley, and Arcadia; the areas we know, live, and grew up. We are real estate professionals who take pride in providing a personal touch to every step of the process and look forward to helping achieve your real estate needs.&#8221;<\/p>\n\n\n\n<p><strong>AZF: What is your &#8220;life motto&#8221;?<br>AG:<\/strong> Life is a mixture of work and fun. Put in the work, enjoy the fun, and even better, make work fun.<\/p>\n\n\n\n<p><strong>AZF: Did you always know that you wanted to be entrepreneur? If not, when did you realize that it was the right path right for you?<br>AG: <\/strong>I used to think being an &#8216;entrepreneur&#8217; meant inventing something. I never expected that to be me. I realize now that being an entrepreneur can take on many different meanings. It encompasses every type of business and is attainable by anyone. Whether it&#8217;s a tangible item, a strategy, a sequence, an approach or something else, all these things make each company unique and all of them together is what makes an entrepreneur.<\/p>\n\n\n\n<p><strong>AZF: How do you feel best supported?<br>AG:<\/strong> Words of affirmation are a big thing for me and go a long way.<\/p>\n\n\n\n<p><strong>AZF: What motivates you to keep going amidst the challenges that come with being an entrepreneur?<br>AG:<\/strong> I think it&#8217;s important for my kids to see that life has ups and downs, successes and failures, and all of which make us who we are. We can&#8217;t expect life to be perfect and it&#8217;s how we handle these situations that define us.<\/p>\n\n\n\n<p><strong>AZF: Describe your perfect Saturday morning.<br>AG:<\/strong> Easy. I&#8217;d wake up on my own (no alarm clock!) and get ready for brunch with family and friends. That and the afternoon would definitely include a massage!<\/p>\n\n\n\n<p><strong>AZF: What&#8217;s one piece of advice you&#8217;d give to a young entrepreneur who is just starting out?<br>AG:<\/strong> Running a business is hard! Administrative tasks can consume your day. Take the time to now to make it easier later. Create templates with info about common questions (use emails you&#8217;ve already sent as a starting point). Add alerts to your calendar to remind you of annual reporting, taxes, website subscriptions etc. before they are due\/renew. Prioritize timely invoicing. Even your happiest customer does not like receiving a surprise bill!<\/p>\n\n\n\n<p><strong>AZF: What excites you most about being an entrepreneur?<br>AG:<\/strong> Being an entrepreneur is exciting, in that it allows you to cater to your clients needs in a way that others may not be able to. Being confident in the ability to tailor each client&#8217;s experience based on their individual needs and preferences is so freeing. Owning a business allows you the flexibility to provide the best prices for any requested level of service ensuring that all parties walk away happy.<\/p>\n\n\n\n<p><strong>Follow the LUX Agency AZ&nbsp;on&nbsp;<a href=\"https:\/\/www.instagram.com\/luxagencyaz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>&nbsp;and visit&nbsp;the <a href=\"https:\/\/luxagencyaz.com\/\">LUX Agency AZ<\/a>&nbsp;website for more information.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-the-foundress\"><span id=\"about-the-foundress\">About The Foundress<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.foundress.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Foundress<\/a>&nbsp;is a creative community of female entrepreneurs established by Coley Arnold and Lindsey Holt, owners of Junk in the Trunk Vintage Market. The women-led networking group currently has over 120 members who receive exclusive access to mentorship from experienced female entrepreneurs and industry leaders; community gatherings that feature expert speakers and the opportunity to connect with like-minded women; as well as monthly Mastermind Groups where members can brainstorm and collaborate together.<\/p>\n\n\n\n<p>Every Friday&nbsp;<em>AZF<\/em>&nbsp;will spotlight a member of The Foundress and her business in the online series&nbsp;<a href=\"https:\/\/www.arizonafoothillsmagazine.com\/people\/category\/foundress-fridays\" target=\"_blank\" rel=\"noreferrer noopener\">Foundress Fridays<\/a>. Learn more about The Foundress and join the community at&nbsp;<a href=\"https:\/\/www.foundress.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.foundress.co<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Meet Ashley Guyette of LUX Agency AZ, a boutique real estate agency specializing in Scottsdale, Paradise Valley and Arcadia. 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