{"id":15963,"date":"2024-01-26T07:00:00","date_gmt":"2024-01-26T14:00:00","guid":{"rendered":"https:\/\/www.arizonafoothillsmagazine.com\/people\/?p=15963"},"modified":"2024-01-25T12:29:22","modified_gmt":"2024-01-25T19:29:22","slug":"foundress-fridays-beth-cochran-founder-of-wired-pr-piper-republic","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/people\/foundress-fridays\/foundress-fridays-beth-cochran-founder-of-wired-pr-piper-republic","title":{"rendered":"Foundress Fridays: Beth Cochran, Founder of Wired PR & Piper Republic"},"content":{"rendered":"\n
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Beth Cochran<\/strong> <\/em>is the founder of Wired PR<\/a> and Piper Republic<\/a>. Wired PR is a PR and content marketing firm specializing in working with B2B technology companies. Piper Republic is a multi-media production and storytelling company that finds and tells the stories of innovative people doing innovative things in the world of sustainable and healthy design and architecture.<\/p>\n\n\n\n

AZF: What is your \u201clife motto\u201d?<\/strong>
BC: <\/strong>\u201cI don\u2019t really have a life motto, but something I repeat to myself regularly (and have considered getting tattooed on the inside of my wrist!) is, \u201cThere will be an answer, let it be.\u201d Obviously lifted from the Beatles song \u2018Let It Be\u2019.\u201d<\/p>\n\n\n\n

AZF: Did you always know that you wanted to be an entrepreneur? If not, when did you realize that it was the right path for you?<\/strong>
BC:<\/strong> \u201cNot always, but it came fairly early in life. I was in college writing for the State Press at ASU where I covered the business beat. I became enamored with business and student entrepreneurship. I would seek out stories about students launching products and businesses, and that was when I knew I wanted to have my own business. Still, it wasn\u2019t until after college and going to work for someone else for a couple of years that I felt \u2018ready\u2019 to venture out on my own. I put quotes around ready, because though I felt it was the right path deep in my bones, I still had a lot of trepidation and fear around taking the leap.\u201d<\/p>\n\n\n\n

AZF: How do you feel best supported?<\/strong>
BC:<\/strong> \u201cMy support system is a mix of informal mentorships (and a couple folks who don\u2019t know they\u2019re my mentors, but from whom I glean a lot insight), amazing communities like Foundress, other entrepreneurial friends, family and informative books.\u201d<\/p>\n\n\n\n

AZF: What motivates you to keep going admist the challenges that come with being an entrepreneur?<\/strong>
BC:<\/strong> \u201cIt\u2019s not always easy. Some days are tougher to keep going than others, but I just have always been a driven person and I try to remind myself every challenge will pass. And I\u2019ve learned over the years, that avoidance is never the solution. You just have to grab a shovel and take action\u2026often imperfect action.\u201d<\/p>\n\n\n\n

AZF: Describe your perfect Saturday morning.<\/strong>
BC:<\/strong> \u201cOne my favorite Saturday morning rituals is going for an early morning walk with my dogs, reading and enjoying a cup of coffee for a few moments, then heading out to the Uptown Farmers Market.\u201d<\/p>\n\n\n\n

AZF: What\u2019s one piece of advice you\u2019d give to a young entrepreneur who is just starting out?<\/strong>
BC:<\/strong> \u201cFor some entrepreneurs, it can be easy to get caught up in conventional growth paths and definitions of \u2018success.\u2019 But when these don\u2019t align with you authentically, it can quickly lead to burnout. Regularly check in with yourself. If something feels more like a \u2018should\u2019 than a \u2018hell yes!\u2019, it might not be the right path for you.\u201d<\/p>\n\n\n\n

Follow the Beth Cochran on\u00a0Instagram<\/a>\u00a0and\u00a0LinkedIn<\/a>\u00a0or visit Wired PR\u2019s<\/a> or Piper Republic\u2019s<\/a> website for more information. <\/strong><\/p>\n\n\n\n

About The Foundress<\/span><\/h2>\n\n\n\n

The Foundress<\/a>\u00a0is a creative community of female entrepreneurs established by Coley Arnold and Lindsey Holt, owners of Junk in the Trunk Vintage Market. The women-led networking group currently has over 120 members who receive exclusive access to mentorship from experienced female entrepreneurs and industry leaders; community gatherings that feature expert speakers and the opportunity to connect with like-minded women; as well as monthly Mastermind Groups where members can brainstorm and collaborate together.<\/p>\n\n\n\n

Every Friday\u00a0AZF<\/em>\u00a0will spotlight a member of The Foundress and her business in the online series\u00a0Foundress Fridays<\/a>. Learn more about The Foundress and join the community at\u00a0www.foundress.co<\/a>.
<\/p>\n","protected":false},"excerpt":{"rendered":"Q&A with Beth Cochran, founder of Wired PR and Piper Republic. 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