{"id":15655,"date":"2023-10-27T12:00:00","date_gmt":"2023-10-27T19:00:00","guid":{"rendered":"https:\/\/www.arizonafoothillsmagazine.com\/people\/?p=15655"},"modified":"2024-11-25T08:45:39","modified_gmt":"2024-11-25T15:45:39","slug":"foundress-fridays-rachel-richards-owner-of-wild-sonora-photography","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/people\/foundress-fridays\/foundress-fridays-rachel-richards-owner-of-wild-sonora-photography","title":{"rendered":"Foundress Fridays: Rachel Richards, Owner of Rachel Richards Photos + Film"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2023\/08\/21120812\/FOUNDRESSFINALLOGOS_CYMK-18-1-1-1.png\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"1000\"  height=\"405\"  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https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2023\/10\/13113501\/WildSonoraPhotography_JTH_fullsize-1-1-scaled.jpg 1707w\" ><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Rachel Richards\u00a0<\/strong>is a photographer and filmmaker, as well as the owner of Rachel Richards Photos + Film.<\/p>\n\n\n\n<p>\u201cI help adoring families document the beauty in everyday life by creating artistic in-home candids and keepsake films.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>AZF: What is your \u201clife motto\u201d?<\/strong><br><strong>RR:\u00a0<\/strong>Make it count. Time goes by so quickly. I try to squeeze the most out of life and make as many amazing memories as possible. And I think it\u2019s one reason why I\u2019m so drawn to photography and videography. Imagery allows us to time travel back to the sweetest moments.<\/p>\n\n\n\n<p><strong>AZF: Did you always know that you wanted to be an entrepreneur? If not, when did you realize that it was the right path right for you?<\/strong><br><strong>RR:\u00a0<\/strong>I\u2019ve always had a knack for making things happen, and my confidence was bolstered by seeing so many other women around me starting and succeeding in business. I was lucky to have some great mentors around the time I was learning photography who encouraged me to go for it, and I\u2019m glad I did.<\/p>\n\n\n\n<p><strong>AZF: How do you feel best supported?<\/strong><br><strong>RR:\u00a0<\/strong>Having space to be vulnerable and authentic in a community of people who care, listen, and lend a hand. It\u2019s one reason why I love The Foundress so much.<\/p>\n\n\n\n<p><strong>AZF: What motivates you to keep going amidst of the challenges that come with being an entrepreneur?<\/strong><br><strong>RR:<\/strong>\u00a0Deep down, I know that five, ten, twenty years later, the images I\u2019m creating will mean so much more than they do right now. It\u2019s incredibly motivating and rewarding to be part of that.<\/p>\n\n\n\n<p><strong>AZF: Describe your perfect Saturday morning.<\/strong><br><strong>RR:<\/strong>\u00a0There are two types of perfect Saturday mornings for me. One involves cuddling on the couch with my kids, sipping coffee, and making pancakes. The other involves going to a client\u2019s home, camera in hand, and documenting them doing the same.\u00a0<\/p>\n\n\n\n<p><strong>AZF:\u00a0What\u2019s one piece of advice you\u2019d give to a young entrepreneur who is just starting out?<\/strong><br><strong>RR:<\/strong>\u00a0Focus on connection, not collateral. Yes, the website and the inventory is important, but it\u2019s never as important as the people you meet and the customers you serve.<\/p>\n\n\n\n<p><strong>Follow Rachel on\u00a0<a href=\"https:\/\/www.instagram.com\/wildsonoraphoto\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>\u00a0or visit her\u00a0<a href=\"https:\/\/wildsonoraphoto.com\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>\u00a0for more information.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-the-foundress\"><span id=\"about-the-foundress\">About The Foundress<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.foundress.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Foundress<\/a>\u00a0is a creative community of female entrepreneurs established by Coley Arnold and Lindsey Holt, owners of Junk in the Trunk Vintage Market. The women-led networking group currently has over 120 members who receive exclusive access to mentorship from experienced female entrepreneurs and industry leaders; community gatherings that feature expert speakers and the opportunity to connect with like-minded women; as well as monthly Mastermind Groups where members can brainstorm and collaborate together.<\/p>\n\n\n\n<p>Every Friday\u00a0<em>AZF<\/em>\u00a0will spotlight a member of The Foundress and her business in the online series\u00a0<a href=\"https:\/\/www.arizonafoothillsmagazine.com\/people\/category\/foundress-fridays\" target=\"_blank\" rel=\"noreferrer noopener\">Foundress Fridays<\/a>. Learn more about The Foundress and join the community at\u00a0<a href=\"https:\/\/www.foundress.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.foundress.co<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Q&amp;A with Rachel Richards, photographer, filmmaker and owner of Wild Sonora Photography. 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