{"id":14332,"date":"2022-12-13T00:32:00","date_gmt":"2022-12-13T07:32:00","guid":{"rendered":"https:\/\/www.arizonafoothillsmagazine.com\/people\/?p=14332"},"modified":"2022-12-11T16:32:51","modified_gmt":"2022-12-11T23:32:51","slug":"trendsetter-to-know-tony-gonzales-co-founder-ceo-of-averzion-slick-barrier","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/people\/entrepreneurs\/trendsetter-to-know-tony-gonzales-co-founder-ceo-of-averzion-slick-barrier","title":{"rendered":"Trendsetter to Know: Tony Gonzales, Co-Founder\/CEO of AVERZION &amp; Slick Barrier"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img  loading=\"lazy\"  decoding=\"async\"  width=\"432\"  height=\"434\"  src=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2022\/12\/11161343\/Tony_HS-80x80.jpg\"  alt=\"\"  class=\"wp-image-14333 size-full pk-lqip pk-lazyload\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 432px) 100vw, 432px\"  data-pk-src=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2022\/12\/11161343\/Tony_HS.jpg\"  data-pk-srcset=\"https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2022\/12\/11161343\/Tony_HS.jpg 432w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2022\/12\/11161343\/Tony_HS-300x300.jpg 300w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2022\/12\/11161343\/Tony_HS-150x150.jpg 150w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2022\/12\/11161343\/Tony_HS-80x80.jpg 80w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2022\/12\/11161343\/Tony_HS-110x110.jpg 110w, https:\/\/media.arizonafoothillsmagazine.com\/people\/wp-content\/uploads\/2022\/12\/11161343\/Tony_HS-380x382.jpg 380w\" ><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Name:\u00a0 <\/strong>Tony Gonzales<\/p>\n\n\n\n<p><strong>Twitter:\u00a0 <\/strong>@esq_gonzales<\/p>\n\n\n\n<p><strong>LinkedIn:\u00a0 <\/strong>@tonygonzalesesq<\/p>\n\n\n\n<p><strong>Instagram:\u00a0 <\/strong>@tonygonzales759<\/p>\n\n\n\n<p><strong>Website:\u00a0 <\/strong><a href=\"http:\/\/www.averzion.com\" target=\"_blank\" rel=\"noreferrer noopener\">www.averzion.com<\/a><\/p>\n\n\n\n<p><strong>Age: <\/strong>45<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>Title:\u00a0 <\/strong>Co-Founder\/CEO of AVERZION &amp; Slick Barrier<\/p>\n\n\n\n<p><strong>Married\/Single:\u00a0 <\/strong>Married<\/p>\n\n\n\n<p><strong>Kids:\u00a0 <\/strong>4 (Lia, Laney, Jayce, Jaxon)<\/p>\n\n\n\n<p><strong>City you live in:\u00a0 <\/strong>Chandler<\/p>\n\n\n\n<p><strong>A typical day in my life includes\u2026 <\/strong>wake up early to make kid lunches, work on my calendar for the day, check emails, court appearances, work out, check in with my business partners, more court appearances, more meetings with my business partners, Starbucks protein box for lunch, work on agreements or negotiate terms to some deal, make sure I did not miss anything for the day, more meetings with my business partners (we usually talk or text from 6 am to 10 pm \u2013 everyday), start planning the next 3 days, figure out dinner, conduct research, post on social media, make sure homework done, read, then bed.\u00a0 If I have spare time or if I\u2019m driving, I like to fill the time with podcasts.<\/p>\n\n\n\n<p><strong>I was born\u2026. <\/strong>In Salida, Colorado<\/p>\n\n\n\n<p><strong>My favorite thing about Arizona\u2026<\/strong> is the diversity.\u00a0 Many people take this for granted, but most of us are from some other state or place.\u00a0And aside from politics, we all still love being Arizonan. \u00a0<\/p>\n\n\n\n<p><strong>I&#8217;m listening to\u2026. <\/strong>When I\u2019m at the gym or running, I listen to Amazon music soundtrack that has a mixture of country, hip hop and R&amp;B and soul.\u00a0If I\u2019m in a car, I listen to business-related podcasts and business audio books. <\/p>\n\n\n\n<p><strong>My family\u2026 <\/strong>drives my ambitions and motivates me to work harder.\u00a0 There is nothing more motivating that having to worry about paying college tuition.<\/p>\n\n\n\n<p><strong>If I could have dinner with anyone, it would be\u2026. <\/strong>Charles Barkley.\u00a0 Other than Grant Woods, who I did meet, I\u2019ve always wanted to sit down with Barkley and talk sports, golf, and life.<\/p>\n\n\n\n<p><strong>One \u201cthing\u201d I cannot live without\u2026<\/strong>my phone.\u00a0 My phone is my computer.\u00a0 It stores my calendar, books, podcasts, messages, email, documents, social media, and entertainment. \u00a0<\/p>\n\n\n\n<p><strong>When I was younger, I wanted to be\u2026 <\/strong>a professional baseball player.\u00a0 But by the time I reached High School, I wanted to be a US Senator for the State of New Mexico.<\/p>\n\n\n\n<p><strong>I&#8217;m inspired by\u2026 <\/strong>those who take big risks regardless of outcome.\u00a0 I\u2019m not talking parachuting or jumping off a bridge. Just those that march to a different beat for a good purpose.<strong> \u00a0<\/strong><\/p>\n\n\n\n<p><strong>The one person who motivates me is\u2026 <\/strong>my oldest daughter, Thalia.\u00a0 This girl has so much passion, dedication, and fire.\u00a0 When she commits to a project, she kills it.\u00a0 She studies past midnight, gets up at 4 a.m. to study more, does a full day of school, and still makes it to soccer practice.\u00a0 I like to think she learned her work ethic from me, but it was her mother. \u00a0<\/p>\n\n\n\n<p><strong>If I could change anything in the world, it would be\u2026 <\/strong>reshaping how business credit is determined and how it can be repaired.\u00a0 It is very clear that the lower your credit score, the more interest, and fees a person will pay.\u00a0 This system is backwards, and it does not allow any mitigating factors to be determined, and scores are decided behind doors.\u00a0 We need to simplify this system and give more control to individuals to be proactive in shaping their own financial scores.\u00a0<\/p>\n\n\n\n<p><strong>The perfect day would be\u2026 <\/strong>at the beach with a book, followed up with an evening of great scotch and a fine cigar. \u00a0<\/p>\n\n\n\n<p><strong>My first job was\u2026 <\/strong>as an apprentice for a cabinet maker and woodworker who happened to be my dad.\u00a0 It was forced labor.\u00a0 But in retrospect, I loved spending time with my dad.\u00a0<\/p>\n\n\n\n<p><strong>My favorite escape\u2026<\/strong> re-runs.\u00a0 Yes, I watch old episodes of tv shows.\u00a0 If I am escaping, I don\u2019t want to think.\u00a0 I want to just laugh! Seinfeld, Curb, Friends, The Office, or Modern Family.\u00a0<\/p>\n\n\n\n<p><strong>My life\u2026<\/strong> has been a race.\u00a0 This also seems to be my biggest downfall.\u00a0 I am always working and longing for what\u2019s to come.\u00a0 I am hardly ever present, which has impacted some of my important relationships.<\/p>\n\n\n\n<p><strong>I&#8217;m currently working on\u2026 <\/strong>trying to scale our business.\u00a0 We had a terrific year with patents, breakthroughs in our technology, media attention and raising capital.\u00a0 Now, I am working to build on this momentum and hopefully grow our business.<\/p>\n\n\n\n<p><strong>Always\u2026 <\/strong>be learning and embracing change.\u00a0 I\u2019m an infinite learner, and I am getting better at accepting things that are out of my control.<\/p>\n\n\n\n<p><strong>Never\u2026 <\/strong>believe that you know all the answers. \u00a0<\/p>\n\n\n\n<p><strong>Favorite Quote\u2026 <\/strong>\u201cRemember that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.\u00a0 You are already naked.\u00a0 There is no reason not to follow your heart.\u201d\u00a0 \u2014Steve Jobs<\/p>\n\n\n\n<p><strong>Biggest Dream\u2026 <\/strong>cabin on river with the love of my life.<\/p>\n\n\n\n<p><strong>My Pet Peeve(s)\u2026<\/strong>posting on social media without proper grammar.\u00a0 If you are going to post something for all your friends to see, please re-read it at least once.\u00a0 Come on!<\/p>\n\n\n\n<p><strong>Bio-on yourself\/company:<\/strong> Before Slick Barrier,\u00a0Gonzalez\u00a0had been a practicing attorney for over 15 years, even owning his own law firm in 2008.\u00a0After his son Jaxon was stung by a scorpion in a nearly fatal incident,\u00a0Gonzalez\u00a0teamed up with childhood friend Aaron\u00a0Gonzales\u00a0to complete a patented application called Averzion. Slick Barrier is the new, direct-to-consumer company that makes Averzion available to homeowners so the product can be DIY&#8217;d applied without a pest control company.\u00a0<\/p>\n\n\n\n<p>Gonzalez&nbsp;has received numerous accolades including a fellowship with Flinn-Brown Civic Leadership Program and was a delegate to the National Nominating Convention. He&#8217;s a graduate of the Flagstaff Leadership Program and was an adjunct professor at Northern Arizona University and Coconino Community College.<\/p>\n","protected":false},"excerpt":{"rendered":"Meet Tony Gonzales of Slick Barrier that makes the pest control application Averzion directly available to homeowners.\n","protected":false},"author":16,"featured_media":14333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[3260,3598,3597],"class_list":{"0":"post-14332","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs","8":"tag-averzion","9":"tag-slick-barrier","10":"tag-tony-gonzales","11":"cs-entry","12":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trendsetter to Know: Tony Gonzales, Co-Founder\/CEO of AVERZION &amp; 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