Darin Roberge

Darin Roberge: Photo by Melissa Fossum

Photo by Melissa Fossum

Name: Darin Roberge

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Age: 38

Title: Marketing and Media Director of Russo and Steele Collector Automobile Auctions

Married/Single: Single

Kids: No kids

City you live in: Gilbert, Arizona

A typical day in my life includes…

One of the great things about Russo and Steele is that there is really no “typical day”. I typically wake up at 5:00 a.m. and answer my first round of emails and read the industry news. After breakfast I feed the two Sulcutta Tortoises that live in my back yard, play with my dog and return morning phone calls and answer my second round of morning emails. Around 8 a.m. I make my daily morning phone calls to satellite team members and prepare my list of “to do’s” for the day while getting ready for work. After a typical Russo and Steele work day I commute back to “Russo East” (as I jokingly call my home office) and mentally lay out my evening projects. Dinner consists of me cooking something crazy (I love to cook) and generally relaxing for a bit. Three days a week I go to the gym and I go to the range at Scottsdale Gun Club at least once a week. I try and watch hockey, a football game or a race in some capacity every night too. In the off season(s), I’m all about Netflix. Around 10:30 p.m. I complete evening projects, answer emails and set up early morning objectives for the following day. I am usually in bed around 2 a.m.

I was born…

at Boulder Community Hospital in Boulder, Colorado while my mother was watching Different Strokes on TV.

My favorite thing about Arizona…

Aside from the obvious answer (the weather), I am consistently impressed by the gritty, independent attitudes demonstrated by the people that help paint the canvas of my life here in the valley. I am extremely blessed to be surrounded by positive, personable, intelligent and extraordinarily talented people at nearly every level of my day to day existence. From the team I work with at Russo, to our various vendors, sponsors and marketing partners locally, to the tellers at the bank I visit and beyond. I find reasons to be excited about life every single day and that is due to the people that I’m lucky enough to spend my life with and their wonderful Arizona state of mind.

I’m listening to…

My playlist is usually pretty eclectic. At minimum, it generally includes several examples of late 90s – early 2000s New York Hardcore, 90s underground hip hop and a heavy dose of 80s hair metal. Lately, I’ve been on a bit of a cheesy Nu Metal kick (think Limp Bizkit/Powerman 5000/etc). That stuff is sort of like a Chuck Norris movie for your ears and I’ve somewhat discovered that its silliness gives me a lot of energy. I worked in music for most of my life and it is hugely important to me.

My family…

Is incredibly patient and incredibly wise. I would be completely lost without their support and guidance. They are simply the most important piece of my life and I never stop trying to not only be more like them, but to also live up to the example that they have set for me.

If I could have dinner with anyone, it would be…

My Grandfather. He was quite a guy and I miss him a lot.

One thing I cannot live without…

Spyder, my Italian Greyhound.

When I was younger, I wanted to be…

in a band, make albums and go on tour…… and I grew up and did it!

I’m inspired by…

I have a bit of a tendency to find a more than rational degree of inspiration from the word “can’t”. If somebody tells me that something is impossible, it sort of flips a switch in my head and then I have to figure out how to pull it off. On that same token, I’m kind of a dreamer and I like to find ways to actually live my dreams (my current existence is no exception). I’m fiercely competitive and also find great inspiration from taking on projects that I deem are much larger than myself. I figure that the best lessons learned are ones taken from competing as far above my weight class as possible and I put myself in the ring with those as much as I can.

The one person who motivates me is…

My parents are collectively extremely motivational. I take daily inspiration not only from where they have been individually, but where they continue to go on into the future. I have exceptionally sound role models on my branch of the family tree and I am extremely lucky for that.

If I could change anything in the world, it would be…

I really wish that people were a little bit more open and in turn a little more tolerant of each other’s basic differences. I love meeting people that are from a different background and come from a different place than myself and I find almost universally that I have things to learn by trying to understand their perception of the world better. I think we would all collectively be better served if we could more openly take a step back and at least attempt to understand what a day in the life of someone else is actually like. That, in my opinion, is something that the world needs now more than ever.

The perfect day would be…

Beach, mojito, dog, repeat

My first job was…

walking dogs at the Boulder County Humane Society.

My favorite escape…

In town, I generally escape to Glendale Arena for Coyotes games, or I hit the range at Scottsdale Gun Club. If I’m fortunate enough to find the time to escape AZ entirely, my favorite hideaway is in San Diego (and it has terrible cell phone reception and no wifi. So no, I’m not telling you where……)

My life…

Is an endless string of unlikely and seemingly impossible adventures.

I’m currently working on…

gearing up for our flagship auction taking place January 18-22 during Scottsdale’s world famous collector car week. We are incredibly excited to announce that we have moved to an all new auction venue at Salt River Fields at Talking Stick. We are also unveiling an all new online bidding platform which will immediately become the industry standard. We have also recently announced a partnership with the Arizona Coyotes and legendary custom motorcycle design firm Paul Yaffe’s Bagger Nation featuring an all custom, Coyotes branded motorcycle that will cross the block Sunday January 22nd with all money raised benefitting the Boys and Girls Club of Metro Phoenix and the Arizona Coyotes Foundation. There is a lot going on at Russo and Steele right now so I know my life is about to get even busier than I am now.

Always…

win

Never…

lose

Favorite Quote…

“Rabbits are the key to life. If you don’t have one hiding up each sleeve, you’ll run out of magic.”

– My Father

Biggest Dream…

Is to get to a point where I’ve run out of ideas and I don’t have anything left to improve.

My Pet Peeve(s)…

Slow texters, callers and emailers drive me absolutely insane. I make it a huge priority to return every email, every text and every call if not immediately, at least within the hour (even at 3:00 in the morning). Not only does this keep one from falling behind, but to me it speaks to the level of respect that you not only have for the people that you interact with personally and professionally, but also for yourself and how you are perceived and presented. Additionally, promptness in communication and return communication is one of the biggest indicators of how somebody manages themselves from a time standpoint. Considering I receive correspondence on a similar level to Santa Claus on Black Friday, I feel pretty strongly that if I can do it, so can everybody else.

Darin Roberge: Photo by Melissa Fossum

Photo by Melissa Fossum

Darin Roberge is the Director of Marketing for Scottsdale, Arizona based collector automobile auction company Russo and Steele Collector Automobile Auctions. Originally from Boulder, Colorado, Darin is the eldest child of a music teacher and an electrical engineer turned local Boulder area politician. Darin’s late grandfather, a Denver business man and former racecar driver, was also a major influence on him. As the head of Russo and Steele’s marketing, media and public relations efforts, Darin has made an profound impact on the collector automotive auction industry. This began with a complete redesign of his company’s public approach, incorporating the influence and imagery he perfected through promoting music events. The melding of these two unlikely worlds has proven to be a perfect fit, as it has not only greatly increased the industry footprint of Russo and Steele, but also produced dozens of world records in several critical segments across the industry and several overall sales milestones. This includes Russo and Steele’s blockbuster 2016 Scottsdale Car Week auction event, which solidified Russo and Steele as the only major auction company to produce positive growth momentum over 2015’s results. This has created a worldwide buzz within the industry and Darin’s efforts have been largely responsible for critics and industry insiders recent labeling of Russo and Steele as “The Most Exciting Collector Automobile Auction Company in the World”. Darin also wholeheartedly believes in ground level community service. A subscriber to the idea that you make the most impact in your direct community, Darin is currently serving his sixth term on the board of directors of the Gateway Court Homeowners Association and his sixth term on the board of directors of the Township Community Organization in Gilbert. Additionally, he is a member of the Arizona Automotive Hobbyist Council, which exists to protect the rights of motorists across Arizona. He lives with his “ride or die” and favorite travel companion, a 15 year old Italian Greyhound named Spyder. He enjoys culinary arts, firearms training, modern abstract and mixed media art and the Arizona Coyotes. Darin still writes music and occasionally performs with his band. He of course, loves anything involving the world’s coolest cars.

 



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