{"id":13369,"date":"2021-10-05T06:22:10","date_gmt":"2021-10-05T13:22:10","guid":{"rendered":"https:\/\/www.arizonafoothillsmagazine.com\/in-house\/?p=13369"},"modified":"2021-10-05T06:25:01","modified_gmt":"2021-10-05T13:25:01","slug":"a-focus-on-education-and-experience-should-be-valued-in-real-estate","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/in-house\/in-house-news\/a-focus-on-education-and-experience-should-be-valued-in-real-estate","title":{"rendered":"A Focus on Education and Experience Should be Valued in Real Estate"},"content":{"rendered":"\n
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Luxury Home in Silverleaf Community, Scottsdale<\/em><\/figcaption><\/figure>\n\n\n\n

By Frank Aazami<\/em><\/p>\n\n\n\n

Recently, the number of real estate licensees in Arizona has almost doubled. Some may say this indicates that the system is functioning well and is healthy; I think it\u2019s broken and ill.<\/p>\n\n\n\n

Arizona real estate is robust, for sure. We are one of the strongest states for residential building and resales, across all profiles: starter homes to move-ups through luxury estates. In part because of the pandemic, in part because our beautiful state is still El Dorado in the national psyche, everyone wants to build or buy a home here; residential builders are thriving here. For retirees, new families and transplants from Wisconsin to California, AZ is the place to be.<\/p>\n\n\n\n

But what we need is not more Arizonans selling real estate; we need better-trained Arizona professionals who understand the skills required to do this at the highest level. We need excellence. Offering this key service should require more extensive training and experience, and this should begin with the concept of product knowledge. How can you be a good advisor if you haven\u2019t learned all the features and values about the product you\u2019re selling?  <\/p>\n\n\n\n

Consider Chanel, Herm\u00e9s, Rolex, Tiffany, Bentley and BMW. These luxury manufacturers extensively educate both new and veteran salespeople on how their distinguished products are designed, built, and valued. In this way, they can sell their unique features anywhere in the world as long as they speak the local language. One lingo, for sure, they\u2019re fluent in everywhere is the brand: They\u2019re eloquent on why they believe the product they represent is best in value.<\/p>\n\n\n\n

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Wines from the Sotheby’s Collection<\/em><\/figcaption><\/figure>\n\n\n\n

That\u2019s why everyone selling real estate should thoroughly understand all aspects of the entire process: from the raw land through the community development stage; affordable housing; multi-family; and, of course, custom homes. And, to obtain these skills to be competitive in the marketplace, new licensees should be required to take additional courses covering basics in land topography (civil); usages (zoning\/setbacks); utilities (engineering); roads; access; footing; architectural designs; materials differences; built grades; and the benefits of real estate ownership.<\/p>\n\n\n\n