{"id":9735,"date":"2025-06-06T07:45:06","date_gmt":"2025-06-06T14:45:06","guid":{"rendered":"https:\/\/www.arizonafoothillsmagazine.com\/health-and-fitness\/?p=9735"},"modified":"2025-06-06T07:45:09","modified_gmt":"2025-06-06T14:45:09","slug":"the-new-face-of-masculine-confidence-why-more-men-are-hitting-the-med-spa","status":"publish","type":"post","link":"https:\/\/www.arizonafoothillsmagazine.com\/health-and-fitness\/skincare\/the-new-face-of-masculine-confidence-why-more-men-are-hitting-the-med-spa\/","title":{"rendered":"The New Face of Masculine Confidence: Why More Men Are Hitting the Med Spa"},"content":{"rendered":"\n

Skincare and aesthetic treatments are no longer just for the ladies. More men than ever are walking confidently into med spas, and they\u2019re not keeping it a secret. According to the American Society of Plastic Surgeons, the number of men seeking cosmetic procedures has jumped more than 325 percent since 1997.<\/p>\n\n\n

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Photos courtesy of Vibrant Skin Bar<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Whether they\u2019re prepping for a wedding, leveling up their confidence, or just wanting to look more refreshed, men are fully embracing beauty treatments\u2014and doing it unapologetically.<\/p>\n\n\n\n

\u201cAt Vibrant Skin Bar<\/a>, we treat a lot of men and have been for quite some time,\u201d said Kristina Cadwell, M.S., PA-C, and founder of the Phoenix-based med spa. With more than 15 years in aesthetic medicine, Cadwell has seen a shift in how men approach self-care. \u201cThey want results without downtime and want to look as good as they feel.\u201d<\/p>\n\n\n

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So, what are men booking these days? Here\u2019s a look at some of the top treatments.<\/p>\n\n\n\n

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